
What the people in our brand community will focus on when we reach the ‘new normal’
The time that’s passing while we navigate through the current pandemic has made us think about the future. It’s hard to predict what our lives will look like when the worst part is behind us, but it’s easier to understand it as a sea change and make decisions about the things we can control. In light of this outlook, we asked the people in our brand community what they are planning to focus on as we come out of lockdown, but continue to navigate through the pandemic, returning to this incoming state of ‘new’ normal. From slowing down to being more considerate of nature, read on for each of their responses. Mélissa Obeid, Founder at LA FERVANCE “The most significant confinement memory – apart from spending quality time with my ‘tweens’ – was the incredible complicity felt with some long-standing personal/professional relationships, along with the blossoming of those who entered my journey either just before, or during total lock-down in Paris. I found the depth of these interactions, relative to the time we had known one another, to be just extraordinary. The appreciation of our LA FERVANCE mission, brand values, support of our journey during unprecedented times, ease and joy of every interaction – served to cement the integrity of...