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Luxury Has Always Been Sustainable – And Here’s Why
11 min read

Luxury Has Always Been Sustainable – And Here’s Why

Life + Culture
According to research giant Nielsen who dubbed 2018 the Year of the Influential Sustainability Consumer – nearly half of consumers say they would change their habits to reduce their impact on the environment. “We’ve found that sustainable shoppers are 67% more likely to be digitally engaged, which means they are used to having the products...

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Happy #EarthDay ! 🌍 In honour of our planet’s official day, we are celebrating #brandtotrust @forevermark incredible work to protect the natural world. A @forevermark diamond is a lifelong reflection of the beauty, perfection and infinite variety of nature. Responsible diamond sourcing lies at the very heart of their business. It means that throughout a Forevermark diamond's journey from rough to polished, particular care has been taken to ensure protection of the natural world, which is the ultimate source of their diamonds. « Diamonds are one of nature's greatest gifts, created over billions of years. Our deep connection to the earth from which they come is why we and @debeersgroup believe passionately in the importance of protecting, conserving and sustaining the breathtaking assortment of biodiversity along the Diamond Route for the future, and forever. » Head to their website to explore the Diamond Route, a collection of biodiversity conservation sites and nature reserves that span 200,000 hectares across Southern Africa. _ Bonne JournĂ©e de la Terre ! 🌍 En l'honneur de la journĂ©e officielle de notre planĂšte, nous cĂ©lĂ©brons le travail incroyable de @forevermark visant Ă  protĂ©ger le monde naturel. Un diamant @forevermark est le reflet permanent de la beautĂ©, de la perfection et de la variĂ©tĂ© infinie de la nature. L’approvisionnement responsable en diamants est au cƓur de leurs activitĂ©s. Cela signifie que tout au long du parcours d'un diamant, du brut au poli, un soin particulier a Ă©tĂ© apportĂ© Ă  la protection du monde naturel, source ultime de leurs diamants. «Les diamants sont l'un des plus grands cadeaux de la nature, crĂ©Ă©s au cours de milliards d'annĂ©es. Notre connexion profonde Ă  la terre d’oĂč ils viennent est la raison pour laquelle nous et @debeersgroup croyons passionnĂ©ment en l’importance de la protection, de la conservation et du maintien de la diversitĂ© Ă©poustouflante de la biodiversitĂ© le long de la Route du diamant pour le futur et pour toujours. » Visitez leur site pour explorer la Route du diamant, une collection de sites de conservation de la biodiversitĂ© et de rĂ©serves naturelles. #PositiveLuxury #ProtectingForever

Happy #EarthDay ! 🌍 In honour of our planet’s official day, we are celebrating #brandtotrust @forevermark incredible work to protect the natural world. A @forevermark diamond is a lifelong reflection…

 2019 is set to be beauty’s most sustainable year yet. Leading the way is one of our brands to trust @weledauk. As a company that has sustainability at its heart, not surprisingly they have announced a new recycling project in partnership with @terracycleuk to ensure that no Weleda packaging need go to landfill. ♻ Head to our website to find out more about what the brand is up to... _ 2019 devrait ĂȘtre l’annĂ©e la plus durable de la beautĂ©. L'une de nos #marquesdeconfiance @weledauk en est le fer de lance. En tant que marque ayant pour principe la durabilitĂ©, #weleda a naturellement annoncĂ© un nouveau projet de recyclage en partenariat avec @terracycleuk afin de garantir qu'aucun de leur emballage ne soit envoyĂ© Ă  la dĂ©charge, ainsi qu'un autre nouveau lancement trĂšs excitant.♻ Rendez-vous sur notre site Web pour en savoir plus sur cette marque... #PositiveLuxury #ButterflyMark #Brandtotrust

2019 is set to be beauty’s most sustainable year yet. Leading the way is one of our brands to trust @weledauk. As a company that has sustainability at its heart,…

 Happy Easter! 🐣 Today we're taking our interior inspo from our #brandtotrust @rachelbatesinteriors. Providing a luxury e-boutique experience, her pieces are vibrant and energetic, produced by some of the finest manufacturers and artisans in the world. _ Joyeuses PĂąques! 🐣 Aujourd'hui, nous prenons notre inspiration de notre #marquedeconfiance @rachelbatesinteriors. Offrant une expĂ©rience de boutique en ligne de luxe, ses piĂšces sont dynamiques et Ă©nergiques et sont produites par certains des meilleurs fabricants et artisans du monde. #PositiveLuxury #LuxePositive #EasterInspo #Paques

Happy Easter! 🐣 Today we’re taking our interior inspo from our #brandtotrust @rachelbatesinteriors. Providing a luxury e-boutique experience, her pieces are vibrant and energetic, produced by some of the finest…

 Where the internet was once awash with clothing hauls and one-day looks, today we are becoming a lot more mindful about our fashion choices. @Dressarte has tailored a solution in a new launch that sees you only buy the pieces you’ll want to wear forever. Created with the idea to substitute a traditional atelier for a virtual one, our #brandtotrust is going the extra mile and bringing your photos to life; so you can send them a capture of a look you’ve spotted and they will send you a preview of a designed piece. ✂ Head to positiveluxury.com to get to know more about their new project. _ LĂ  oĂč Internet Ă©tait autrefois inondĂ© de vĂȘtements et de looks d'un jour, nous sommes aujourd'hui de plus en plus conscients de nos choix en matiĂšre de mode. @Dressarte a adaptĂ© une solution dans son dernier lancement qui vous permettra d'acheter uniquement les vĂȘtements que vous voudrez porter pour toujours. CrĂ©Ă© avec l'idĂ©e de substituer un atelier traditionnel Ă  un atelier virtuel, notre #marquedeconfianxe va encore plus loin et donne vie Ă  vos photos. Vous pouvez dĂ©sormais leur envoyer une capture du look que vous avez repĂ©rĂ© et ils vous enverront un aperçu de la piĂšce crĂ©Ă©e. ✂ Direction positiveluxury.com pour en savoir plus sur ce nouveau projet. #PositiveLuxury #LuxePositif #ButterflyMark #Brandtotrust

Where the internet was once awash with clothing hauls and one-day looks, today we are becoming a lot more mindful about our fashion choices. @Dressarte has tailored a solution in…

 What exactly is a #CircularEconomy? From The UN’s #SustainableDevelopmentGoals to The @ellenmacarthurfoundation, a circular economy has been embraced as a tool which presents solutions to some of the world’s most pressing sustainable development challenges. While the term grows in popularity, the actual meaning of it is rarely made clear. Head to positiveluxury.com to discover our definition. _ Qu'est-ce exactement que l’#EconomieCirculaire? Des objectifs de dĂ©veloppement durable de l’ONU Ă  @ellenmacarthurfoundation, l’économie circulaire a Ă©tĂ© adoptĂ©e comme un outil offrant des solutions Ă  certains des problĂšmes de dĂ©veloppement durable les plus pressants de la planĂšte. Bien que le terme gagne en popularitĂ©, sa signification rĂ©elle est rarement explicite. Rendez-vous sur positiveluxury.com pour dĂ©couvrir notre dĂ©finition. #PositiveLuxury #ButterflyMark #Glossary

What exactly is a #CircularEconomy? From The UN’s #SustainableDevelopmentGoals to The @ellenmacarthurfoundation, a circular economy has been embraced as a tool which presents solutions to some of the world’s most…

 Why do we buy luxury goods? @anabelmaldonado, Founder of @thepsychologyoffashion, explores the connection between psychology and purchase and where sustainability fits in.

Why do we buy luxury goods? @anabelmaldonado, Founder of @thepsychologyoffashion, explores the connection between psychology and purchase and where sustainability fits in. “The feeling of buying luxury can only be…

 #TheCircle ⭕We are excited to announce our new sustainability webinar series with leading experts in the know. Join our first Webinar on the 23rd of April at 3:00pm UK Time. Fflur Roberts, Head of Luxury Good at @euromonitorintl, will cover key trends for 2019/20 and share her insights on how sustainability will impact the luxury industry. Register now by clicking the link in bio. _ #TheCircle ⭕Nous sommes ravis d'annoncer notre nouvelle sĂ©rie de webinaires sur le dĂ©veloppement durable avec des experts rĂ©putĂ©s. Rejoignez notre premier webinaire le 23 avril Ă  15h00, heure du Royaume-Uni. Fflur Roberts, responsable des produits de luxe chez @euromonitorintl, couvrira les tendances clĂ©s pour 2019/20 et partagera ses idĂ©es sur l'impact de la durabilitĂ© sur l'industrie du luxe. Inscrivez-vous maintenant en cliquant sur le lien en bio. #ButterflyMark #PositiveLuxury

#TheCircle ⭕We are excited to announce our new sustainability webinar series with leading experts in the know. Join our first Webinar on the 23rd of April at 3:00pm UK Time.…

 Millennials and Gen Z consumers are redefining the ritual of breakfast drinks. While breakfast was almost always associated with a freshly brewed mug of coffee or tea, we can now add Ecuadorian drinking chocolate to the wave of morning beverages. @tcacaobytoak drinking chocolate is made from the same rare source of cacao as parent #brandtorust @toakchocolate, bringing an unprecedented level of quality and taste to the new chocolate drink. ☕ Click the link in bio to learn more about #ToakChocolate new line of drinking chocolate made with 100% organic cacao powder. _ Les millennials et les consommateurs de la gĂ©nĂ©ration Z redĂ©finissent le rituel du petit-dĂ©jeuner. Alors qu'il Ă©tait presque toujours associĂ© Ă  une tasse de cafĂ© ou un thĂ© fraĂźchement prĂ©parĂ©, nous pouvons maintenant ajouter du chocolat Ă©quatorien Ă  la vague de boissons du matin. Le chocolat Ă  boire @tcacaobytoak est fabriquĂ© Ă  partir de la mĂȘme source de cacao que la #marquedeconfiance @toakchocolate, apportant un niveau de qualitĂ© et de goĂ»t sans prĂ©cĂ©dent Ă  la nouvelle boisson chocolatĂ©e. ☕ Cliquez sur le lien dans la bio pour en savoir plus sur la nouvelle gamme de chocolat Ă  boire signĂ©e #ToakChocolate Ă  base de poudre de cacao 100% biologique. #PositiveLuxury #LuxePositif #ButterflyMark #Brandtotrust

Millennials and Gen Z consumers are redefining the ritual of breakfast drinks. While breakfast was almost always associated with a freshly brewed mug of coffee or tea, we can now…

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