It is estimated that every year we produce roughly 400 million tonnes of plastic waste a year, with 8 million tons entering our oceans. It has been suggested that if this continues, the oceans will contain more plastic than fish by 2050. Evidently, the time for businesses to invest in sustainable solutions and create innovation in plastic is now. In recent years, brands have taken a more considered approach as to how they can do more to explore Earth-friendly choices when it comes to the ways in which they produce, market and package their products. From sustainable packaging solutions to re-thinking how plastics can be recycled, repurposed and reused back into textiles, luxury brands are now catching on. Positive Packaging For many brands, packaging is the obvious place to start, with a plethora of thoughtful solutions having made their way into the mainstream. A huge amount of work has gone into widening the scope of packaging and not just in the way in which materials are produced and compiled. Aside from innovation across physical products and their own packaging, brands are also looking at their delivery options; focusing in on how they choose to send out their products to customers. Butterfly Mark-certified brand Benedetti Life has turned to sustainable packaging leader RePack to distribute its deliveries, ensuring that its brand message is emulated at...