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Learn about sustainability trends and how luxury brands are paving the way for a better future

This Is What Sustainability Really Means
11 min read

This Is What Sustainability Really Means

Life + Culture
We use the word sustainability to describe so many things from energy through investing to development, business plans and even relationships. And yet, if you Google the word, the vast majority of the links ask; what is sustainability? Its an incredibly simple and fiendishly complicated answer. In its purest terms, were describing the ability to...

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Fashion recycling has been on the rise in recent years – so how are consumers shopping pre-worn today? To celebrate #EarthDay, we investigate the popularity of the more environmentally-friendly way to stay stylish. Head to our website to read our latest editorial piece! _ Le recyclage de la mode a augmenté ces dernières années. Comment les consommateurs achètent-ils des pièces de seconde-main aujourd’hui? Pour célébrer la #Jouneedelaplanete, nous étudions la popularité du moyen le plus écologique de rester stylé. Direction notre site internet pour en savoir plus ! ❤️ @vestiaireco @lauravonbehrvintage #PositiveLuxury #fashionrecycle

Fashion recycling has been on the rise in recent years – so how are consumers shopping pre-worn today? To celebrate #EarthDay, we investigate the popularity of the more environmentally-friendly way…

 Happy #EarthDay ! 🌍 In honour of our planet’s official day, we are celebrating #brandtotrust @forevermark incredible work to protect the natural world. A @forevermark diamond is a lifelong reflection of the beauty, perfection and infinite variety of nature. Responsible diamond sourcing lies at the very heart of their business. It means that throughout a Forevermark diamond's journey from rough to polished, particular care has been taken to ensure protection of the natural world, which is the ultimate source of their diamonds. « Diamonds are one of nature's greatest gifts, created over billions of years. Our deep connection to the earth from which they come is why we and @debeersgroup believe passionately in the importance of protecting, conserving and sustaining the breathtaking assortment of biodiversity along the Diamond Route for the future, and forever. » Head to their website to explore the Diamond Route, a collection of biodiversity conservation sites and nature reserves that span 200,000 hectares across Southern Africa. _ Bonne Journée de la Terre ! 🌍 En l'honneur de la journée officielle de notre planète, nous célébrons le travail incroyable de @forevermark visant à protéger le monde naturel. Un diamant @forevermark est le reflet permanent de la beauté, de la perfection et de la variété infinie de la nature. L’approvisionnement responsable en diamants est au cœur de leurs activités. Cela signifie que tout au long du parcours d'un diamant, du brut au poli, un soin particulier a été apporté à la protection du monde naturel, source ultime de leurs diamants. «Les diamants sont l'un des plus grands cadeaux de la nature, créés au cours de milliards d'années. Notre connexion profonde à la terre d’où ils viennent est la raison pour laquelle nous et @debeersgroup croyons passionnément en l’importance de la protection, de la conservation et du maintien de la diversité époustouflante de la biodiversité le long de la Route du diamant pour le futur et pour toujours. » Visitez leur site pour explorer la Route du diamant, une collection de sites de conservation de la biodiversité et de réserves naturelles. #PositiveLuxury #ProtectingForever

Happy #EarthDay ! 🌍 In honour of our planet’s official day, we are celebrating #brandtotrust @forevermark incredible work to protect the natural world. A @forevermark diamond is a lifelong reflection…

 2019 is set to be beauty’s most sustainable year yet. Leading the way is one of our brands to trust @weledauk. As a company that has sustainability at its heart, not surprisingly they have announced a new recycling project in partnership with @terracycleuk to ensure that no Weleda packaging need go to landfill. ♻️ Head to our website to find out more about what the brand is up to... _ 2019 devrait être l’année la plus durable de la beauté. L'une de nos #marquesdeconfiance @weledauk en est le fer de lance. En tant que marque ayant pour principe la durabilité, #weleda a naturellement annoncé un nouveau projet de recyclage en partenariat avec @terracycleuk afin de garantir qu'aucun de leur emballage ne soit envoyé à la décharge, ainsi qu'un autre nouveau lancement très excitant.♻️ Rendez-vous sur notre site Web pour en savoir plus sur cette marque... #PositiveLuxury #ButterflyMark #Brandtotrust

2019 is set to be beauty’s most sustainable year yet. Leading the way is one of our brands to trust @weledauk. As a company that has sustainability at its heart,…

 Happy Easter! 🐣 Today we're taking our interior inspo from our #brandtotrust @rachelbatesinteriors. Providing a luxury e-boutique experience, her pieces are vibrant and energetic, produced by some of the finest manufacturers and artisans in the world. _ Joyeuses Pâques! 🐣 Aujourd'hui, nous prenons notre inspiration de notre #marquedeconfiance @rachelbatesinteriors. Offrant une expérience de boutique en ligne de luxe, ses pièces sont dynamiques et énergiques et sont produites par certains des meilleurs fabricants et artisans du monde. #PositiveLuxury #LuxePositive #EasterInspo #Paques

Happy Easter! 🐣 Today we’re taking our interior inspo from our #brandtotrust @rachelbatesinteriors. Providing a luxury e-boutique experience, her pieces are vibrant and energetic, produced by some of the finest…

 Where the internet was once awash with clothing hauls and one-day looks, today we are becoming a lot more mindful about our fashion choices. @Dressarte has tailored a solution in a new launch that sees you only buy the pieces you’ll want to wear forever. Created with the idea to substitute a traditional atelier for a virtual one, our #brandtotrust is going the extra mile and bringing your photos to life; so you can send them a capture of a look you’ve spotted and they will send you a preview of a designed piece. ✂️ Head to positiveluxury.com to get to know more about their new project. _ Là où Internet était autrefois inondé de vêtements et de looks d'un jour, nous sommes aujourd'hui de plus en plus conscients de nos choix en matière de mode. @Dressarte a adapté une solution dans son dernier lancement qui vous permettra d'acheter uniquement les vêtements que vous voudrez porter pour toujours. Créé avec l'idée de substituer un atelier traditionnel à un atelier virtuel, notre #marquedeconfianxe va encore plus loin et donne vie à vos photos. Vous pouvez désormais leur envoyer une capture du look que vous avez repéré et ils vous enverront un aperçu de la pièce créée. ✂️ Direction positiveluxury.com pour en savoir plus sur ce nouveau projet. #PositiveLuxury #LuxePositif #ButterflyMark #Brandtotrust

Where the internet was once awash with clothing hauls and one-day looks, today we are becoming a lot more mindful about our fashion choices. @Dressarte has tailored a solution in…

 What exactly is a #CircularEconomy? From The UN’s #SustainableDevelopmentGoals to The @ellenmacarthurfoundation, a circular economy has been embraced as a tool which presents solutions to some of the world’s most pressing sustainable development challenges. While the term grows in popularity, the actual meaning of it is rarely made clear. Head to positiveluxury.com to discover our definition. _ Qu'est-ce exactement que l’#EconomieCirculaire? Des objectifs de développement durable de l’ONU à @ellenmacarthurfoundation, l’économie circulaire a été adoptée comme un outil offrant des solutions à certains des problèmes de développement durable les plus pressants de la planète. Bien que le terme gagne en popularité, sa signification réelle est rarement explicite. Rendez-vous sur positiveluxury.com pour découvrir notre définition. #PositiveLuxury #ButterflyMark #Glossary

What exactly is a #CircularEconomy? From The UN’s #SustainableDevelopmentGoals to The @ellenmacarthurfoundation, a circular economy has been embraced as a tool which presents solutions to some of the world’s most…

 Why do we buy luxury goods? @anabelmaldonado, Founder of @thepsychologyoffashion, explores the connection between psychology and purchase and where sustainability fits in.

Why do we buy luxury goods? @anabelmaldonado, Founder of @thepsychologyoffashion, explores the connection between psychology and purchase and where sustainability fits in. “The feeling of buying luxury can only be…

 #TheCircle ⭕We are excited to announce our new sustainability webinar series with leading experts in the know. Join our first Webinar on the 23rd of April at 3:00pm UK Time. Fflur Roberts, Head of Luxury Good at @euromonitorintl, will cover key trends for 2019/20 and share her insights on how sustainability will impact the luxury industry. Register now by clicking the link in bio. _ #TheCircle ⭕Nous sommes ravis d'annoncer notre nouvelle série de webinaires sur le développement durable avec des experts réputés. Rejoignez notre premier webinaire le 23 avril à 15h00, heure du Royaume-Uni. Fflur Roberts, responsable des produits de luxe chez @euromonitorintl, couvrira les tendances clés pour 2019/20 et partagera ses idées sur l'impact de la durabilité sur l'industrie du luxe. Inscrivez-vous maintenant en cliquant sur le lien en bio. #ButterflyMark #PositiveLuxury

#TheCircle ⭕We are excited to announce our new sustainability webinar series with leading experts in the know. Join our first Webinar on the 23rd of April at 3:00pm UK Time.…

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