History denotes that crises are often followed by periods of reflection and development and, like aviation, the luxury industry is facing an extensive shake up in the coming months. Before anyone heard of Covid-19, experts were saying that our modern way of working isn’t sustainable long-term so, in some ways, the pandemic has served as a catalyst for change. Innovations previously sat in the pipeline have been rushed through as companies battle to plug unexpected sink holes, while industry leaders have been forced to think outside the box to keep their heads above water.  But there may be a silver lining. Management consultancy firm Bain predicts that while global luxury sales may decline by 20% to 30% in 2020, brands that adapt successfully could emerge stronger. “Leadership teams can mitigate today’s threat and accelerate into an eventual recovery if they govern through a new leadership framework; maximize short-term financial, operational and brand resilience; and transform the value proposition and business model for the future,” the firm states. From new digital showrooms to refreshed fashion calendars, we look at some of the ways the luxury goods industry is shifting gears – and what may lie in the future.   Digital revolution As luxury brands adapt to the “new normal”, it’s becoming...