Over the years, global fashion weeks have continued to be high-value earning events for brands when it comes to their marketing performance. There are now three times more touch points than there were 15 years ago, and discovering which touch points are yielding the highest ROI has become a challenge. Whilst it is important to look at the overall value earned as a result of a fashion presentation or show, it is even more important to look more deeply to determine the impact of fashion shows, which voices are generating that impact, and why. Whether this is via influencer campaigns, media mentions or owned media channels, omni-channel marketing strategies are driving fashion-focused consumers today. However, as this new consumer arises, so do increasing demands around a brand’s accountability, transparency and values. This year, before COVID-19 became a global pandemic, we witnessed five key industry shifts that started to change the shape of fashion weeks, from an increased emphasis on diversity (on and off the catwalk) to greater consciousness around sustainability and ethical practices. Integrating sustainability into brand communications and practices is one of the most prominent shifts that has occurred, challenging brands to re-evaluate their current practices and respond to a generation of consumers that demand a different kind of...