Butterflies have always been important to Weleda, but this year, they’re extra special. Through their work with East Midlands Butterfly Conservation, the skincare company took part in a butterfly transect that spanned a six-month period. Each week through that period, they counted every butterfly in their Derbyshire garden to identify the different varieties that frequent the garden. Eight staff members carried out this butterfly transect, and as many as 77 butterflies were counted in an hour. Species included Meadow Brown, Orange Tip, Painted Lady and Peacock.
In the East Midlands last year, where the Derbyshire garden sits, the number of butterflies has gone down by half in the past 40 years. The top 10 varieties that have seen the biggest decline include the Essex Skipper, Small Tortoiseshell, Pearl-Bordered Fritillary and High Brown Fritillary. Dutch Elm Disease has caused some of those species, like the White Letter Hairstreak, to decline. The butterfly transect done at Weleda’s Derbyshire gardens helped the East Midlands Butterfly Conservation gather this and other much-needed information to complete their report. It also inspired Weleda’s holiday packaging.
All of the packaging for the Christmas 2019 gift collection features the vibrant colours of the butterflies and the plants they frequent in the Derbyshire garden. Comma Butterflies, Holly Blue Butterflies and Large White Butterflies decorat the FSC-certified, recyclable and biodegradable boxes alongside the plant ingredients in the products themselves, like lavender, rosemary and arnica. The drawings of those butterflies and plants were done by British designer Lisa Jane Dhar, of Studio Noodles.
“It is so easy to get caught in this modern technologically advanced world that we often fail to take the time to notice the little things that are crucially vital for our ecosystem and environment,” says Lisa. “Even though they are quite small, it’s impossible not to notice one of those spectacularly-patterned beauties flying by. An encounter with a butterfly may be brief and fleeting, but their passing beauty never fails to capture the heart.”
Along with Lisa’s colourful drawings, you’ll find another kind of butterfly: Positive Luxury’s stamp of approval, the Butterfly Mark, which Weleda received more than six years ago in recognition of company-wide commitment to sustainability. And, as Positive Luxury celebrates our eight annual Positive Week, you can get a head start on your holiday shopping with a special 15% discount both online and at the Weleda shop in Derbyshire with the code PLXMAS2019.
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Written by - Tara MacInnis