For the beauty industry, packaging is to 2019 as contouring was to 2017. The word on everyone’s lips, this is set to be beauty’s most sustainable year yet. Leading the way is one of our brands to trust Weleda.
As a company that has sustainability and respect for nature at its heart, not surprisingly all Weleda packaging is designed to be recycled. Packaging poses a challenge for an international brand when recycling facilities often vary from country to country. Due to regional differences, some of our ‘soft touch’ mixed plastic tubes may not be easily recyclable via local kerbside collection schemes in the UK. So this year Weleda will be partnering with TerraCycle to ensure that no Weleda packaging need go to landfill.
During 2019, Weleda will join forces with TerraCycle (an innovative recycling company that has become a global leader in recycling typically hard-to-recycle waste). Credits collected from Weleda’s partnership with TerraCycle will raise funds for their chosen charity, the Global Penguin Society.
Over half of the world’s 18 species of penguin are listed as vulnerable or endangered by the International Union for the Conservation of Nature? Threatened by poor fisheries management, pollution and climate change in the oceans, penguins also face pressure on land from coastal development and irresponsible tourism. In 2009 marine biologist Dr Pablo Borboroglu founded the GPS – the world’s first coalition for the protection of penguins. Using a multi-faceted approach that combines science, management and education, GPS protect penguins across the Southern Hemisphere and use them as a flagship for wider conservation of the marine environment.
Pablo is spearheading large-scale action to address these threats; balancing local guardianship with strengthening national and international protection. Over the past 29 years, the work of the GPS has brought together over 125 organisations and benefitted 1.2 million penguins in four continents. Data provided by the GPS is helping secure ocean protection and underpin management for penguins and other marine wildlife.
As part of their on-going eco-design project, Weleda has also announced an exciting new launch: all of their roll-on deodorants have been launched in new fully recyclable HDPE bottles. While this includes a new Sea Buckthorn edition, each bottle is made from 70% post-consumer recyclate (PCR) that has been carefully sourced from British food packaging such as milk bottles.
Committing to future-proofing their business, the nature-inspired beauty brand shows that sustainability isn’t slowing down anytime soon – and consumers are certainly wanting to give their beauty cabinets a makeover.
Written by - Katie Stalker