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The Positive Luxury Awards honour innovation in every aspect of ESG, celebrating leading organisations and driving a global conversation about the future of luxury. 


The awards are unique in their focus on innovation in the luxury industry and they celebrate the full supply chain – from material suppliers and manufacturers, to brands and retailers. Judged by an independent panel of experts that includes Paul Polman, Susan McPherson and Omoyemi Akerele, the awards are an opportunity for organisations to be recognised for their commitment to positive action, celebrate their inspirational peers, and build their profile as a leader in sustainability. Previous award winners include Nadja Swarovski, Selfridges, and SALT Resorts.


The awards are open to all luxury brands, suppliers and retailers – not just Butterfly Mark certified businesses. For further information or support, please contact

  • Shortlist announced 21 January 2022
  • Winners announced 26 April 2022



Environmental Innovator of the Year

This award recognises entrepreneurs, developers, agencies, suppliers, brands and other organisations that have demonstrated technological innovation within an environmental sustainability initiative or project. Positive Luxury believe innovation is challenging the status quo within an industry and delivering significant and measurable improvements to the environment and society.

This innovation needs to have been fully operational for over 12 months.

Social Innovator of the Year

This category rewards organisations within the luxury space that have shown strong leadership and that operate as a force for good. They will be recognised for uplifting communities of colour, for driving social change, and for making the luxury world a more equitable place.

This organisation needs to have been fully operational for over 6 months.


Material & Manufacturing Innovation of the Year

The Positive Luxury Material & Manufacturing Innovation of the Year is awarded to a material supplier or manufacturing business that has demonstrated innovation anywhere from design, research and development, production, supply chain and logistics management through to end of life management.

This organisation will be a case study in disruptive innovation and the benefits of the innovation to the environment and society will be tangible and extend throughout the value chain to luxury brands and consumers.

Product Innovation of the Year

The Positive Luxury Product of the Year is awarded to a product that is driving genuine change across all aspects of the ESG+ (Environmental, Social, Governance, and Innovation) criteria in the Luxury sector.

This product will be best in class, inspiring other products in its category to be better and do better.

Breakthrough Business of the Year

This award recognises young companies that are playing a leading role in driving innovation in sustainability with clear purpose beyond profit. This could be through the development of new products and services and/or pioneering sustainable business and operating models. The judges are looking for quantifiable impact and commitment to the key areas of holistic sustainability: environmental, social and governance.

This business needs to have been fully operational for over 24 months.

Responsible Luxury Business of the Year

This award is for the luxury business we deem to have achieved more than any other reshaping its business model toward a fully sustainable one in the last 12 months. They will have fully embedded sustainability into their end-to-end business operations and it will be apparent in all aspects of their business – from product design to supply chain, packaging to ethical social practices. They will be able to demonstrate how their business has had a measurable positive impact on nature, people and profit, and how they have actively sought to create a business model that is an inspiration to others.


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