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Breakthrough Brand of the Year


This award recognises the intention of young brands in the luxury industry to build sustainability into their journeys from inception.

The judges are looking for evidence of how brands have demonstrated their commitment to enhancing their future performance in all five of the Positive Luxury assessment areas (innovation, social and environmental framework, community investment and governance),  with particular interest in those that are playing a leading role in driving innovation through the development of new products and services and/or the pioneering of sustainable business and operating models.

As a breakthrough brand, the judges will be focusing on the vision, intention and road-map towards sustainability excellence. The winner of this award will be selected by the judging panel.

  • Brand must have sustainability embedded in the business
  • Brand existed for less than 2 years
  • Diversity and inclusion throughout company
  • Turnover less than £1 million but more than £500k

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Whether you are a brand, supplier or retailer, you are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

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