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CLICK THE BUTTERFLY MARK TO DISCOVER THE BRAND’S UNIQUE POSITIVE ACTIONS

Kiehl’s has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

In store, their highly trained Kiehl’s Customer Representatives are skincare experts, and represent their extended family across the world. Their knowledge and experience see them tailor consultations to ensure your are prescribed a bespoke routine, recommended to best suit your skin or hair care concerns and type. This personalised service is supplemented through Kiehl’s signature sampling program in which their customers are welcomed to try a formulation before purchase. This approach is testament to the assurance they have in the efficacy of their products, underlining the commitment to science and service; a deeply rooted Kiehl’s philosophy.

As a brand, Kiehl’s is committed to finding better ways to do business and to give back to the community. Over fifty years ago, Kiehl’s founding family member Aaron Morse wrote the “Mission of Kiehl’s.” In the 137-word statement, he committed their company and their staff to the objective of “making for better citizens, better firms, and better communities.”

From that premise, Kiehl’s strives to play a responsible role alongside our customers through civic and environmental initiatives, sponsorships, and localized events.
In 2009, to reduce packaging, Kiehl’s introduced a Recycle and Be Rewarded program, where customers can return any empty Kiehl’s products to a UK store and collect 1 stamp per empty product returned. Customers who collect 10 stamps can receive one free travel-sized product worth up to £9 (or ROI equivalent) in value. The brand has recycled 3.5M jars to date.

In 2011, “Kiehl’s Gives” was launched to further educate customers about the brand’s philanthropic initiatives. Proceeds from a limited edition Rare Earth was donated to Waterkeeper Alliance.

Kiehl’s continues to take on unique philanthropic initiatives at each of their stores in local communities. These grassroots relationships include store openings, which benefit local nonprofits, product collaborations, and support through donations to local events. Past Kiehl’s beneficiaries include the Art Production Fund, Film Independent, Motion Picture Television Fund, RxArt, and many more.

Become a positive luxury brand

You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

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