RESPONSIBLE SOURCING AND CONSCIOUS DESIGN
Cecilie Bahnsen announced a new 2020 Product Strategy, built on the objectives of longevity, integrity and community. As part of this strategy, they have reduced their number of seasonal collections from four a year to two. They also took the decision to move towards using recycled or organic materials where possible.
They are also committed to the UN Sustainable Development Goal 12: Responsible Consumption and Production.
Cecilie Bahnsen is partnering with TrueTwins on the launch of ‘The Essential’ collection. TrueTwins Digital Passport enables companies to document the environmental impact of their products with unparalleled transparency at an individual product level.
A CIRCULAR APPROACH
In June 2020 Cecilie Bahnsen launched a collection concept named ‘Encore’, which consists of limited upcycled pieces to give a second life to deadstock they have in the business.