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Click the Butterfly Mark to discover the brand’s unique Positive Actions 

Belvedere has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your right and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

Belvedere is a brand that has put in place a global social and environmental responsibility action plan, based on five pillars: reducing its environmental impact, sustainable farming, involving local communities, responsible consumption and social engagement. Belvedere has been committed since 2011 to the fight against HIV/AIDS in Africa, through the sale of its (BELVEDERE)RED special edition bottle, contributing 50% of its profits to the Global Fund. As a proud partner of (RED), Belvedere has provided, over the past five years, enough funding to support over 30,000 HIV positive women with access to life-saving treatment that helps stop the transmission of HIV to their babies.

Belvedere Vodka has long been a pioneer in responsible business, aligning with the UN Sustainable Development Goal of “ensuring sustainable consumption and production patterns”. Environmental factors such as farming practices and a crop’s specific growth habitat have influenced wine connoisseurs for centuries. Known as ‘terroir’, Belvedere Vodka has now used this tradition to give vodka an innovative spin -  and prove that working with nature can lead to exceptional product development.

Belvedere Vodka employs a natural distillation process that is on its way to becoming the world’s most environmentally sound. Throughout the vodka distillation process, Belvedere is continually mindful of its footprint and committed to conserving energy. In recognition of Belvedere’s consistent commitment to sustainability, the distillery was the first to be awarded an EU grant to facilitate the process of reducing its environmental impact.

Belvedere also fosters important relationships with local communities through schemes such as partnering with Lodz University scientists on the Raw Spirit Program. The Raw Spirit Program is a research project that focuses on reducing the negative impact on the environment at both a cultivation and distillation level, alongside improving grain quality. It’s symbolic of Belvedere’s journey.

Belvedere is a quality choice. Drinking responsibly is too. Belvedere supports www.drinkaware.co.uk

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