1ESG COMMUNICATIONS AUDIT
2STRATEGIC ESG COMMUNICATIONS
1ESG COMMUNICATIONS AUDIT
PHASE 1 – ASSESS
- Define the project objective and evaluation criteria, ensuring alignment with business priorities such as enhancing transparency, strengthening stakeholder trust and increasing engagement with your target audience
- Select the communication channels, including digital platforms, reports, PR materials, executive speeches and other relevant formats
- Benchmark performance against industry best practices and leading competitors to identify strengths and areas for improvement
- Assess key communication aspects, including consistency, clarity, tone, engagement levels, alignment to brand values and ESG commitment, while ensuring all claims are accurate and substantiated
- Identify gaps, and opportunities to enhance ESG communication, mitigate potential reputational risks, and drive continuous improvement
2STRATEGIC ESG COMMUNICATIONS
PHASE 2 – ENGAGE
- Map key stakeholder groups to understand their sustainability values and level of ESG awareness
- Define core messaging pillars that reflect the brand’s sustainability purpose and objectives
- Develop themes and frameworks such as ‘Before & After’, ‘Hero’s Journey’, ‘Data + Emotion’
- Ensure messaging aligns with your brand’s broader communication and business strategies, while enhancing accessibility, inclusion, and multilingual communication as needed
- Develop brand guidelines for tone, messaging and visual storytelling
VALUE TO YOUR BUSINESS
Communicate your sustainability journey in an authentic, engaging and transparent way. Craft a compelling ESG narrative that builds trust with your target consumers, strengthens your brand reputation and drives stakeholder engagement.