BEAUTY & FRAGRANCE
RHUG WILD BEAUTY
Wild beauty from Rhug Estate is a luxurious collection of face and body products, using the highest quality natural and organic ingredients, including hand-picked wild forage from the estate. Wild Beauty strive to create products that are as exceptional as they are beneficial, using sustainably sourced ingredients. Wild Beauty is a highly certified collection, hand made in the UK with integrity and care for the environment.
SUSTAINABILITY PURPOSE
Wild Beauty have championed the highest standards of organic and sustainable farming for many years, protecting and enhancing the environment for future generations. They are now applying these same principles to their skincare collection, using sustainably sourced ingredients from the estate and other environmentally friendly producers, with an absolute assurance of quality, provenance and traceability. They have achieved the highest certifications of COSMOS, Leaping Bunny cruelty-free, Vegan and Halal. All their products are hand made in the UK with integrity and care, and all their packaging is made using recyclable materials. Using clean, renewable energy to reduce the impact on the environment is of paramount importance. The estate produces its own energy with hydro, geothermal, solar and wind turbine projects. The farm is carbon negative.
Established
2019
Headquarters
Wales
First Certified
2022
Employees
1-10
Categories
Skincare
Website
Distribution
UK, Europe, Middle East, Japan with further expansion planned for 2022
SUSTAINABILITY REPORT CARD
Click below to see the detailed breakdown of Environmental, Social and Governance (ESG) performance. Rhug Wild Beauty has been comprehensively assessed and scored against all key areas of sustainability, including impact on climate, nature and water, treatment of workers and communities as well as how ethically the business is run. Performance is assessed against international agreements, global frameworks, standards and legislation.
REAL CHANGE IN ACTION
SUSTAINABLE SOURCING & SUPPLIER CODE OF CONDUCT
At its core, Rhug Wild Beauty’s mission to create the highest quality skincare products – natural, organic, sustainably sourced and cruelty-free – is strengthened by exceptional transparency across its entire supply chain, the majority of which is sourced directly from the Rhug Wild Estate grounds. Rhug Wild Beauty developed a comprehensive Code of Conduct, covering topics ranging from biodiversity conservation and climate mitigation to human rights and working conditions policies. The brand’s drive to excel in sustainable procurement stems from its devotion to transparency. The brand only partners with suppliers that produce carefully researched, wild foraged ingredients to create effective and luxurious skincare products.
CLIMATE TARGETS & OPERATIONAL EFFICIENCY
Rhug Wild Beauty has evaluated its main climate-related opportunities across the supply chain, identifying key hotspots and setting reduction targets with its partners. The company is improving resource efficiency by reducing waste, optimising water use and enhancing soil health through regenerative farming and sustainable land management. Rhug Wild Beauty is also shifting to renewable energy for their product manufacturing, with investments in solar, wind and hydro power to cut emissions, reduce dependence on fossil fuels and guard against increasing energy costs. This transition not only supports environmental goals but also meets consumer expectations for sustainability, strengthening brand loyalty.
HUMAN RIGHTS & ETHICAL WORKING CONDITIONS
Rhug Wild Beauty is dedicated to respecting human rights, following global principles such as the UN Guiding Principles on Business and Human Rights and the Universal Declaration of Human Rights. The company values diversity, inclusion and equal opportunities, ensuring a workplace without discrimination, harassment or any form of forced or child labour. Fair pay, safe and healthy work environments and the right to collective bargaining are all fundamental commitments. Rhug Wild Beauty fosters awareness and accountability through regular employee training and annual certification programs, strengthening respect for human rights throughout its business and supply chain. The HR team actively monitors compliance, carries out risk assessments, and collaborates with stakeholders to resolve any negative impacts, regularly reviewing and updating policies to reflect changing ethical and legal requirements.
SUSTAINABILITY PURPOSE
Sustainability is at the core of the Wild Beauty offering, and it is incorporated into all decisions that further the growth of the business without negatively affecting the triple bottom line. They ensure that their purpose is focused on economic, social, and environmental wealth creation and that this is communicated to all stakeholders. They practice what they preach throughout all areas of the business.
At its core, Rhug Wild Beauty’s mission to create the highest quality skincare products – natural, organic, sustainably sourced and cruelty-free – is strengthened by exceptional transparency across its entire supply chain, the majority of which is sourced directly from the Rhug Wild Estate grounds. Rhug Wild Beauty developed a comprehensive Code of Conduct, covering topics ranging from biodiversity conservation and climate mitigation to human rights and working conditions policies. The brand’s drive to excel in sustainable procurement stems from its devotion to transparency. The brand only partners with suppliers that produce carefully researched, wild foraged ingredients to create effective and luxurious skincare products.
Rhug Wild Beauty has evaluated its main climate-related opportunities across the supply chain, identifying key hotspots and setting reduction targets with its partners. The company is improving resource efficiency by reducing waste, optimising water use and enhancing soil health through regenerative farming and sustainable land management. Rhug Wild Beauty is also shifting to renewable energy for their product manufacturing, with investments in solar, wind and hydro power to cut emissions, reduce dependence on fossil fuels and guard against increasing energy costs. This transition not only supports environmental goals but also meets consumer expectations for sustainability, strengthening brand loyalty.
Rhug Wild Beauty is dedicated to respecting human rights, following global principles such as the UN Guiding Principles on Business and Human Rights and the Universal Declaration of Human Rights. The company values diversity, inclusion and equal opportunities, ensuring a workplace without discrimination, harassment or any form of forced or child labour. Fair pay, safe and healthy work environments and the right to collective bargaining are all fundamental commitments. Rhug Wild Beauty fosters awareness and accountability through regular employee training and annual certification programs, strengthening respect for human rights throughout its business and supply chain. The HR team actively monitors compliance, carries out risk assessments, and collaborates with stakeholders to resolve any negative impacts, regularly reviewing and updating policies to reflect changing ethical and legal requirements.
Sustainability is at the core of the Wild Beauty offering, and it is incorporated into all decisions that further the growth of the business without negatively affecting the triple bottom line. They ensure that their purpose is focused on economic, social, and environmental wealth creation and that this is communicated to all stakeholders. They practice what they preach throughout all areas of the business.
Standards & Accreditations
To provide evidence of sustainability performance across luxury companies' full value chain, 180+ memberships, accreditations and specialist certifications are taken into account during assessment
The Leaping Bunny Standard
COSMOS Certified
ISO 9001 Quality Management
Royal Warrant Seal
ISO 14001 Environmental Management
Certified Vegan
Soil Association Organic Certified
Rainforest Alliance Certified
Cruelty Free International
JOURNEY SO FAR
07/2025
RE-CERTIFIED
04/2022
CERTIFICATION
03/2022
FINAL SUBMISSION
02/2022
POSITIVE CHANGE
Implemented and published a sustainability purpose statement for stake holders
02/2022
POSITIVE CHANGE
Implemented an Environmental Management System to help identify and reduce their environmental impact
01/2022
POSITIVE CHANGE
Implemented a DEI policy
12/2021
RISK MAP
11/2021
BASELINE ASSESSMENT
04/2021
START
A WORD FROM THE OWNER
We are delighted to be working with Positive Luxury. Sustainability is a top priority at Rhug, we are continually striving to do more and better, and we expect that this partnership will help us to not just meet the industry standards but far exceed them. We look forward to displaying the Butterfly Mark on our products alongside our other important certifications.
LORD NEWBOROUGH
OWNER
WHY POSITIVE LUXURY
Certifications are an important validation of the quality of the products and our ethical approach. We have achieved the highest certification standards from some leading international organisations, and are excited to be undertaking the ESG+ assessment with Positive Luxury so that we can continue to push the boundaries in making a positive contribution to nature and society.
LORD NEWBOROUGH
OWNER
PATHWAY TO HIGHER STANDARDS
Wild Beauty strive to create products, that are as exceptional as they are beneficial, using sustainably sourced ingredients. By doing so, they will demonstrate to consumers that sustainably produced natural and organic products can have amazing and long-lasting benefits for the skin and for the environment. Wild Beauty products will be innovative, differentiating and have the most targeted efficacy they can offer. Wild Beauty business practices, which are audited by their certification bodies, ensure that they deliver these products to customers in a sustainable and ecologically sensitive manner, whilst maximising their positive impact on the social, environmental and economic world around them.