JEWELLERY & WATCHES
UNTAMD
UNTAMD Jewellery is a bold sub-brand of the prestigious HASSANZADEH Jewellery, created to pass on a legacy of heritage, authenticity, and timeless beauty to a new generation. Rooted in centuries of craftsmanship and inspired by ancient symbolism, UNTAMD reimagines luxury for the fearless spirit; untamed, unapologetic, and unstoppable. Each piece is a modern heirloom, designed to attract the energy you seek.
SUSTAINABILITY PURPOSE
At UNTAMD, sustainability is woven into it’s identity, deeply rooted in the values passed down from our parent brand, HASSANZADEH Jewellery. For over 100 years, HASSANZADEH has championed responsible craftsmanship by using recycled gold, long before it became an industry standard. UNTAMD proudly carry this legacy forward with a modern, conscious approach. The materials are ethically sourced, and the brand works only with partners who uphold fair labour and environmental integrity. Each UNTAMD piece is produced in small batches to reduce waste, using recycled metals and sustainable practices wherever possible. Even the packaging is designed with intention, minimal, recyclable, and biodegradable, to honour both beauty and responsibility. UNTAMD believes true luxury doesn’t harm the planet. It tells a story, lasts a lifetime, and leaves a lighter footprint.
Established
2020
Headquarters
United Kingdom
Employees
1-10
Categories
Fine jewellery
Website
WHERE NEXT?
UNTAMD, believes luxury should be a force for good. Pursuing ESG+ certification with Positive Luxury reflects the brand’s commitment to transparency, accountability, and meaningful impact. It enables UNTAMD to assess and improve our environmental and social practices while aligning with the values of today’s conscious consumer. Beyond reinforcing trust and credibility, the certification supports long-term business goals, driving sustainable sales growth and opening doors to new markets that prioritise ethical and responsible brands.