FASHION & ACCESSORIES
SMOCK LONDON
Smock London is a contemporary British brand dedicated to reimagining the heritage craft of hand smocking for the 21st century. Designed in London and brought to life by skilled craftswomen, each piece is made slowly and in limited editions, combining joyful colour with meticulous artistry. Committed to meaningful work for artisan communities and responsible production, Smock London creates beautiful, lasting pieces shaped by human hands and designed to become future heirlooms.
SUSTAINABILITY PURPOSE
Smock London exists to safeguard and reimagine the heritage craft of hand smocking, creating meaningful work for craftswomen while designing beautiful, long-lasting pieces with care for people and the planet. The company believes that business should be a force for good. Its collections are produced slowly and in limited editions to avoid overproduction, with a significant proportion made using deadstock fabrics. Each piece is hand-smocked by skilled craftswomen working within established craft communities, ensuring that time, skill and human dignity remain at the heart of the making process. Smock London is committed to responsible sourcing, transparent supplier relationships and ethical working standards across its supply chain. For every purchase, the company makes a donation to support women and children within its artisan communities. By balancing heritage craftsmanship with thoughtful production, Smock London aims to ensure that hand smocking remains relevant, valued and full of life for generations to come.
Established
2019
First certified
2026
Headquarters
London, UK
Employees
1-10
Categories
Clothing
Website
Distribution
Worldwide
SUSTAINABILITY REPORT CARD
Click below to see the detailed breakdown of Environmental, Social and Governance (ESG) performance. Smock London has been comprehensively assessed and scored against all key areas of sustainability, including impact on climate, nature and water, treatment of workers and communities as well as how ethically the business is run. Performance is assessed against international agreements, global frameworks, standards and legislation.
REAL CHANGE IN ACTION
SUSTAINABILITY PURPOSE
Smock London’s sustainability purpose is deeply embedded in the brand’s identity, driving every stage of its design and production process. The company integrates both environmental and social values, ensuring that growth aligns with respect for people and the planet. Its mission supports the United Nations Sustainable Development Goals (SDGs), including responsible consumption and production (SDG 12) and decent work and economic growth (SDG 8). To track its progress, Smock London identifies key performance indicators (KPIs) that measure reductions in material waste, improvements in supply chain transparency, and engagement with artisan communities.
CIRCULARITY
Circularity lies at the heart of Smock London’s design philosophy. By using deadstock fabrics for 60% of its collections, the brand diverts high-quality materials from landfill and reduces the environmental impact associated with sourcing virgin textiles. This approach not only extends the life cycle of existing materials but also gives unique character to each collection, as fabrics are often available in limited quantities.
WASTE
Smock London carefully manages its production volumes to prevent overproduction, a leading cause of waste in the fashion industry. Each garment is created in limited runs or made-to-order editions, ensuring that supply closely meets actual demand. This model not only minimises unsold inventory but also promotes a sense of exclusivity and craftsmanship. Through mindful production planning, Smock London reinforces the message that sustainable fashion can be both desirable and responsible, proving that luxury does not require excess.
SUSTAINABLE PROCUREMENT
The brand’s procurement approach champions human connection and local craftsmanship. Smock London partners with skilled artisans who handcraft each piece, preserving traditional techniques while supporting fair employment and having a community-based approach. This hands-on process results in garments that embody care, skill, and integrity. Through prioritising artisanal production over mass manufacturing, Smock London highlights the social aspect of sustainability, valuing people and culture as much as environmental impact.
Smock London’s sustainability purpose is deeply embedded in the brand’s identity, driving every stage of its design and production process. The company integrates both environmental and social values, ensuring that growth aligns with respect for people and the planet. Its mission supports the United Nations Sustainable Development Goals (SDGs), including responsible consumption and production (SDG 12) and decent work and economic growth (SDG 8). To track its progress, Smock London identifies key performance indicators (KPIs) that measure reductions in material waste, improvements in supply chain transparency, and engagement with artisan communities.
Circularity lies at the heart of Smock London’s design philosophy. By using deadstock fabrics for 60% of its collections, the brand diverts high-quality materials from landfill and reduces the environmental impact associated with sourcing virgin textiles. This approach not only extends the life cycle of existing materials but also gives unique character to each collection, as fabrics are often available in limited quantities.
Smock London carefully manages its production volumes to prevent overproduction, a leading cause of waste in the fashion industry. Each garment is created in limited runs or made-to-order editions, ensuring that supply closely meets actual demand. This model not only minimises unsold inventory but also promotes a sense of exclusivity and craftsmanship. Through mindful production planning, Smock London reinforces the message that sustainable fashion can be both desirable and responsible, proving that luxury does not require excess.
The brand’s procurement approach champions human connection and local craftsmanship. Smock London partners with skilled artisans who handcraft each piece, preserving traditional techniques while supporting fair employment and having a community-based approach. This hands-on process results in garments that embody care, skill, and integrity. Through prioritising artisanal production over mass manufacturing, Smock London highlights the social aspect of sustainability, valuing people and culture as much as environmental impact.
A WORD FROM THE CO-FOUNDERS
We founded Smock London to prove that traditional craft belongs in the future of luxury. Hand smocking is not only a beautiful art form, it also sustains families, empowers women, and through innovative design and long term partnerships, we are committed to ensuring it continues to evolve and thrive
KAJSA McLAREN & LAURA BURCH
CO-FOUNDERS
WHY POSITIVE LUXURY?
We chose to work with Positive Luxury because we believe responsible craft should be measured, not just promised. As a brand built on long standing relationships and thoughtful making, we want our commitments to be independently assessed as we grow. ESG certification helps us strengthen what we do well and refine where we can improve. It reassures our customers and communities that our care for people, planet and craft is transparent, rigorous and enduring.
PATHWAY TO HIGHER STANDARDS
As Smock London grows, its focus is on deepening its impact. The brand is strengthening long term supplier partnerships, continuing to increase the proportion of deadstock and responsibly sourced fabrics within its collections, and refining production planning to prevent overproduction. It is also formalising governance processes and measuring progress with greater clarity. Above all, Smock London remains committed to safeguarding hand smocking and ensuring this extraordinary craft has a confident future.