FASHION & ACCESSORIES
P448
P448 is premium footwear and streetwear in quality and design, and practical by nature. P448 styles are created by the traditions of Italian craftsmanship and imagined with the future of fashion and lifestyle in mind. Their styles aim to break the barriers of fashion, with unique, diverse, and uncommon designs that are inclusive and reflective of the people who wear them. P448 is influenced by the arts and subculture. They seek to recognise and celebrate these communities by collaborating with inspiring and unique personalities – embracing eclecticism, experimentation, and innovation in everything they do.
SUSTAINABILITY PURPOSE
P448 believes that less is more. Less waste. Less consumption. Less energy. Their goal is to make products designed and created with the future of the planet in mind. P448 is consistently seeking to reduce their planetary footprint, focusing on making smarter choices for the future of footwear. P448's mission is to action on the values they stand for: the right to self-expression, inclusivity and sustainability, creating pieces that transcend trends, and deliver original styles – digitally and in-store – to those who live boldly and fearlessly.
Established
2014
Headquarters
Italy
Categories
Italian-made sneakers and apparel
Employees
80
First Certified
2025
Website
Distribution
Worldwide
SUSTAINABILITY REPORT CARD
Positive Luxury powers the Butterfly Mark, the only assessment and certification designed to shape a sustainable future for the luxury industry and luxury consumers
REAL CHANGE IN ACTION
CIRCULAR ECONOMY
P448 have incorporated circular economy principles into their product design, with a focus on performance and regenerative design. Their approach considers the entire lifecycle of a product, from sourcing sustainable materials to optimising material conversion and ensuring long-term functionality. By prioritising resource efficiency and sustainability, P448 creates products that minimise waste and maximise value throughout their use.
ETHICS AND FAIR OPERATING PRACTICES
P448 upholds the highest standards of ethics and fair operating practices, ensuring transparency and integrity across all levels of the organisation. They maintain open and consistent communication regarding code of conduct updates, ensuring all employees, from new joiners to board members, are informed. Their comprehensive employee and supplier codes of conduct cover key areas such as anti-corruption and bribery, human rights, labour practices, whistleblowing, intellectual property, and confidential information, reinforcing a strong ethical foundation throughout their operations.
SDG ALIGNMENT
P448 is strongly aligned with the United Nations Sustainable Development Goals (SDGs), having identified five key SDGs most relevant to their business, including Gender Equality and Life Below Water. They have set specific improvement targets both on an interim basis and for 2030. For example, they aim to achieve a 50% reduction in carbon emissions by 2030 in support of SDG13: Climate Action. Additionally, they are working towards making all soles from 50% alternative materials, reducing petroleum use by 50%, in line with SDG12: Responsible Consumption and Production.
P448 have incorporated circular economy principles into their product design, with a focus on performance and regenerative design. Their approach considers the entire lifecycle of a product, from sourcing sustainable materials to optimising material conversion and ensuring long-term functionality. By prioritising resource efficiency and sustainability, P448 creates products that minimise waste and maximise value throughout their use.
P448 upholds the highest standards of ethics and fair operating practices, ensuring transparency and integrity across all levels of the organisation. They maintain open and consistent communication regarding code of conduct updates, ensuring all employees, from new joiners to board members, are informed. Their comprehensive employee and supplier codes of conduct cover key areas such as anti-corruption and bribery, human rights, labour practices, whistleblowing, intellectual property, and confidential information, reinforcing a strong ethical foundation throughout their operations.
P448 is strongly aligned with the United Nations Sustainable Development Goals (SDGs), having identified five key SDGs most relevant to their business, including Gender Equality and Life Below Water. They have set specific improvement targets both on an interim basis and for 2030. For example, they aim to achieve a 50% reduction in carbon emissions by 2030 in support of SDG13: Climate Action. Additionally, they are working towards making all soles from 50% alternative materials, reducing petroleum use by 50%, in line with SDG12: Responsible Consumption and Production.
JOURNEY SO FAR
02/2025
CERTIFIED
02/2025
FINAL ASSESSMENT
05/2022
BASELINE ASSESSMENT
03/2022
BEGAN ASSESSMENT
A WORD FROM THE FOUNDER
For P448, preserving artisanal craftsmanship practices means taking the steps towards reducing the environmental footprint of our production process, while still creating designs that allow wearers to express their unique style and identity. We're committed to the use of ecologically friendly materials and sustainable processes and would like for sustainably-produced styles to take up 30% of our product offerings while we continue developing greener collections that are better for the planet, without sacrificing on the comfort and quality that we promise.
WAYNE KULKIN
WHY POSITIVE LUXURY
P448 is embarking on a holistic assessment of our planetary impact with the goal of fulfilling our promise to prioritise people and planet over profit. In doing so, we are creating a foundation for accountability in our daily practices – be it via production, resource usage, the treatment of our team, support of our local community, and beyond – both internally and within our partnership network. Our hope is that as a result, we can be transparent with our customer base about our planetary impact and better empower their decision to shop P448.