BEAUTY & FRAGRANCE
OSHUN
Oshun is a luxury skincare and wellness house rooted in ritual, purity, and intention. They craft artisanal cleansing bars using rare, high-performance ingredients: Nubian goat milk, UMF-certified Manuka honey, first cold-pressed olive oil ≥400 biophenols sourced with uncompromising care. Each product is designed to nourish the skin while honouring land, lineage, and craftsmanship. With small-batch production, reusable packaging, and selective global distribution, Oshun delivers a refined, well-ageing experience centred on quiet luxury, ethical stewardship and timeless confidence.
SUSTAINABILITY PURPOSE
Oshun approaches sustainability as a living ritual, guided by intentionality, ethics, and respect for people and planet. Ingredients are selected for purity and provenance – including Nubian goat milk from micro-dairies, white willow bark with 25% naturally occurring salicylic acid, and shea butter from a women-led cooperative in Ghana – ensuring traceability, fair labour, and ecological integrity. Packaging is designed for circularity, with reusable and low-waste materials that balance beauty and function, while Halal certification reflects rigorous standards of cleanliness, transparency, and spiritual responsibility. Produced in small batches through zero-waste workshops and aligned partnerships, sustainability is not a marketing layer for Oshun but an expression of reverence for nature, devotion to craft, and luxury that nourishes both the individual and the ecosystem.
Established
2024
Headquarters
Austin, TX
Employees
1-10
Categories
Luxury Skincare & Wellness (Artisanal Cleansing Bars, Ritual Care)
Website
Distribution
Worldwide
A WORD FROM THE FOUNDER
Oshun was born at a time when my skin health and spirit were in decline. Rebuilding myself required gentleness, clarity, and intention which are values now woven into every part of our brand. Sustainability, to us, is an act of reverence: honoring the land, the cultures that inspire us, and the people who trust us with their skin. Our commitment is simple, creating luxury that heals, honors, and endures.
MIKE JOHNSON
FOUNDER & CEO
WHY POSITIVE LUXURY?
Oshun chose ESG+ certification with Positive Luxury to validate its commitment to ethical luxury, cultural stewardship, and transparent sourcing. The Butterfly Mark aligns with Oshun’s devotion to traceability, heritage-rooted artisanal craftsmanship, and meaningful accountability. Values essential for a brand serving discerning, sustainability-conscious consumers who come from far lands, desiring to connect and understand what connects us all – our ocean. Positive Luxury offers a globally rigorous, credible framework that supports Oshun as it scales while ensuring the brand’s environmental and social commitments evolve with integrity and measurable impact. Oshun selected Positive Luxury’s ESG+ certification to formally validate our commitment to ethical luxury, transparent sourcing, and cultural stewardship. The Butterfly Mark aligns with our devotion to traceability, small-batch production, selective partnerships, and ingredient integrity. As Oshun expands through luxury hospitality, wellness, and e-commerce ecosystems, the Butterfly Mark ensures our environmental and social commitments evolve with measurable rigour, credibility, and long-term accountability with a globally recognised, science-based framework.