BEAUTY & FRAGRANCE
NANI PUA
A Movement in Every Bottle. Choosing Nani Pua means joining a movement where luxury aligns with values. In every bottle, jar and drop of Nani Pua, consumers can find a product crafted with meticulous care and reverence for the earth. The line embraces sustainability, offering a renewed approach to luxury that makes it possible to indulge without compromising on responsibility.
SUSTAINABILITY PURPOSE
Founder Laurie Miller has dedicated the past two decades to conservation and ecological restoration on her 157-acre ranch in San Diego – the very land that has inspired everything she does. She has powered her offices, warehouse and home with wind and solar energy, reflecting our commitment to sustainable living. Living in harmony with nature guides every decision she makes. Her mission is to create a legacy – one that has offered young people the opportunity to live and work on this land, to restore, cultivate, and thrive through the skills of organic farming and gentle, mindful living. Nani Pua is more than skincare. It's a way of life.
Established
2020
Headquarters
San Diego, California USA
First Certified
2025
Employees
1-3
Categories
Beauty
Website
SUSTAINABILITY REPORT CARD
Click below to see the detailed breakdown of Environmental, Social and Governance (ESG) performance. Nani Pua has been comprehensively assessed and scored against all key areas of sustainability, including impact on climate, nature and water, treatment of workers and communities as well as how ethically the business is run. Performance is assessed against international agreements, global frameworks, standards and legislation.
REAL CHANGE IN ACTION
PACKAGING
Nani Pua has implemented a comprehensive strategy to enhance the sustainability of its packaging solutions. The brand integrates recycled or compostable packaging materials across all product categories, ensuring alignment with regional recycling guidelines. This approach reduces environmental impact by minimising waste and supporting circularity. Nani Pua regularly assesses its packaging to identify opportunities for improvement, prioritising materials that are recyclable or compostable. By taking these proactive steps, Nani Pua demonstrates its commitment to sustainable innovation and empowers its customers to make more environmentally minded decisions.
SUSTAINABLE PROCUREMENT
Nani Pua’s sustainable procurement strategy is guided by clearly defined KPIs that monitor progress and ensure accountability throughout the supply chain. The brand communicates a comprehensive Supplier Code of Conduct to all relevant suppliers, outlining expectations for ethical behaviour, environmental stewardship, and compliance with applicable laws. By tracking supplier performance against these KPIs and fostering transparent, collaborative relationships, Nani Pua drives continual improvement in its procurement processes and supports responsible sourcing. This proactive approach ensures that sustainability is embedded at every stage, reinforcing Nani Pua’s commitment to ethical and environmentally conscious business practices.
CLIMATE
Nani Pua’s climate strategy includes using clean-fuel vehicles within its supply chain to reduce emissions during product distribution. The company also screens its suppliers through the PUURE Promise platform, ensuring partners meet rigorous environmental and ethical standards. By combining low-emission logistics with supplier evaluation, Nani Pua demonstrates its commitment to minimising its climate impact and promoting sustainability throughout its operations and supply chain.
Nani Pua has implemented a comprehensive strategy to enhance the sustainability of its packaging solutions. The brand integrates recycled or compostable packaging materials across all product categories, ensuring alignment with regional recycling guidelines. This approach reduces environmental impact by minimising waste and supporting circularity. Nani Pua regularly assesses its packaging to identify opportunities for improvement, prioritising materials that are recyclable or compostable. By taking these proactive steps, Nani Pua demonstrates its commitment to sustainable innovation and empowers its customers to make more environmentally minded decisions.
Nani Pua’s sustainable procurement strategy is guided by clearly defined KPIs that monitor progress and ensure accountability throughout the supply chain. The brand communicates a comprehensive Supplier Code of Conduct to all relevant suppliers, outlining expectations for ethical behaviour, environmental stewardship, and compliance with applicable laws. By tracking supplier performance against these KPIs and fostering transparent, collaborative relationships, Nani Pua drives continual improvement in its procurement processes and supports responsible sourcing. This proactive approach ensures that sustainability is embedded at every stage, reinforcing Nani Pua’s commitment to ethical and environmentally conscious business practices.
Nani Pua’s climate strategy includes using clean-fuel vehicles within its supply chain to reduce emissions during product distribution. The company also screens its suppliers through the PUURE Promise platform, ensuring partners meet rigorous environmental and ethical standards. By combining low-emission logistics with supplier evaluation, Nani Pua demonstrates its commitment to minimising its climate impact and promoting sustainability throughout its operations and supply chain.
A WORD FROM THE FOUNDER
At Nani Pua, our mission is to nurture the earth as we nurture our community. We believe that sustainability is not just a practice but a responsibility- way of honoring the interconnectedness of all life. Through mindful sourcing, eco-conscious design, and a deep commitment to ethical production, we aim to protect and preserve the natural world for future generations. We envision a future where beauty and nature coexist in harmony, where every product we create not only enriches the lives of those who use it but also leaves a positive, lasting impact on the environment. We are driven by the belief that small, thoughtful choices can spark global change, and with each step, we are working towards a world where sustainability is not just a goal, but a way of life.
LAURIE MILLER
FOUNDER
WHY POSITIVE LUXURY?
To partner with Positive Luxury is to share a common purpose – a deep-rooted commitment to sustainability and a collective journey toward a better world for all. It's a passionate vision that touches every aspect of our business – and our hearts – from product design and ingredient sourcing to packaging, production processes, energy management, and corporate governance. Receiving the Butterfly Mark is more than a symbol of recognition; it is a powerful affirmation of our transparent and ongoing commitment to sustainable practices. It reflects our ambition to learn, grow, and collaborate with like-minded brands to build a meaningful legacy – one that inspires hope and creates lasting impact for future generations. Our long-term goal is to drive continuous improvement across every area of our company, reinforcing our dedication to a responsible, future-forward approach to luxury.