JEWELLERY & WATCHES
India’s leading lab-grown diamond brand offering diamond-studded jewellery. Backed by the world’s largest lab-grown diamond production unit, they come with the strength of a wide range of jewellery for their customers. As the leading luxury diamond brand in India, Limelight has been at the forefront of showcasing lab-grown CVD diamond-studded jewellery from India to the world.
The importance of sustainable development is more pertinent than ever before. When governments and countries are looking at coal reductions – a product that is so critical for our necessities and essential goods and services – Limelight Diamonds believe that as responsible citizens of the planet, they can at least begin with looking at sustainable alternatives to goods that impact the environmental but are purchased purely for self-pleasure, confidence and satisfaction – i.e luxury. Diamonds have always been admired and purchased to reflect a woman’s status, beauty and self-confidence. However, this has always come at a huge social and environmental cost due to mining. Earlier consumers did not have a choice. But today through evolution of technology, consumers are blessed with lab grown diamonds that are not mined yet are real. Inspiring, beautiful, and totally couture, yet easy on the ecology, through lab-grown diamond jewellery, Limelight Diamonds wish to give it back to mother earth and have taken it upon themselves to add these more sustainable diamonds to every conscious diva’s wish list.
A WORD FROM THE FOUNDER
We believe in protecting the legacy of a diamond, yet preserving our planet. Our diamonds involve no mining and hence save water and land destruction. This helps us enjoy luxury, but not at the cost of our people and planet.
MS. POOJA SHETH
MANAGING DIRECTOR & FOUNDER
BUTTERFLY MARK TESTIMONIAL
Limelight strongly advocates sustainable and conscious living that can maintain the diamond legacy yet preserve the planet for the future. As the leading sustainable brand in India, Limelight has been in the forefront of showcasing lab grown CVD diamond studded jewellery from India to the world. In these 2 years, Limelight has managed to create strong waves amongst consumers and the trade by building a differentiated product category for sustainable luxury through lab-grown CVD diamonds. Our efforts have always been towards bringing out the true representation of these diamonds through education and promotion and have received tremendous applause, including support from the Royal families of India who have been the prime custodians of the purest diamonds in the past too. Going forward, with a strong focus on transparency and up-keeping high ethical standards, we strongly believe that staying true to the core values of our brand is going to be of significant importance. The certification process will not only help Limelight in learning, evolving & changing to strengthen its core value foundation but also help validate every consumer that believes in Limelight's philosophy of sustainable development.
MS. POOJA SHETH
MANAGING DIRECTOR & FOUNDER
Limelight Lab Grown Diamonds and its direct suppliers have adopted solar energy as its primary energy source with up to 99% of Limelight’s energy now being renewable. The brand has implemented circularity in its business by choosing recycled materials such as gold for its core product manufacturing as well as paper-based packaging. To ensure product longevity and extended life cycle, Limelight introduced a product reclamation and repair programme. Through careful selection, Limelight Diamonds has chosen a logistics provider that aligns with its own environmental and social responsibility targets. By using route optimisation software and methods for packaging consolidation, this partner is able to significantly lower its carbon footprint in turn greatly reducing Limelight Diamond's Scope 3 carbon emissions. Furthermore, its logistics and warehousing partner has opted for reusable steel containers over plastic.
FAIR OPERATING PRACTICES & COMMUNITY
Looking after its people and communities is at the core of Limelight Diamonds and it pays particular attention to employee empowerment, growth and development. The company values diversity, inclusion and gender equality ensuring up to 50% of its senior management positions are occupied by women. Working closely with suppliers, Limelight Diamonds has adopted a thorough human rights policy ensuring fair labour practices in its supply chain. By choosing to only source lab grown diamonds, Limelight Diamonds avoids the social and labour issues related to diamond mining. In terms of community involvement, in 2022 the brand supported various local charitable initiatives including Sākshartā Foundation with a £10,000 donation to improve the lives and support the development of underprovided social groups and children. Limelight Diamonds also supported and sponsored the delivery of community sports event encouraging communities to be more active.
Limelight Lab Grown Diamonds works closely with its suppliers and facilitates capacity building towards more sustainable operations in the supply chain. The business has implemented a rigorous supplier sourcing and selection strategy focusing on environmental sustainability as well as social responsibility. To ensure supplier compliance with ESG guidelines, Limelight Diamonds is now using a supplier code of conduct and relies on third party certification including ISO 9001 (Quality Management), ISO 14001 (Environmental Management) and ISO 45001 (Occupational Health & Safety). The brand has set clear sustainable sourcing targets including switching to 100% recycled packaging by 2024 and lowering its use of virgin materials by 5% year on year.
ADOPTING SUSTAINABLE INNOVATION
Chemical Vapour Deposition (CVD) diamonds are composed of 100% carbon. By choosing this innovating technology Limelight Diamonds avoids adverse effects of natural diamond mining including negatively impacting fragile ecosystems, high volume use of water, production of mineral waste as well as often critical and unsafe working conditions for mining communities.