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BEAUTY & FRAGRANCE

KAEĀ

KAEĀ brings together performance-led botanical skincare and an enduring commitment to conservation and biodiversity protection. Born from the rich heritage of New Zealand’s native ecosystems, KAEĀ blends UMF™ 15+ Mānuka honey and other powerful native ingredients to create highly effective, clinically-proven bioactive products that treat the skin holistically for exceptional results. The range is consciously curated to include just four multi-functional products that can be tailored to your individual needs. Less products in your bathroom means less waste and a reduced footprint. Their waterless formulations are 100% active concentrates of the highest quality botanicals, better for you and for the planet.

SUSTAINABILITY PURPOSE

Founded by Suzan Craig, KAEĀ was born from the rich heritage of New Zealand’s unique biodiversity. Restoring more than skin, KAEĀ's pledge is to directly reinvest 100% of all profits from their skincare back into the land to secure its future for generations to come. To do so, KAEĀ go further than the reduce, reuse and recycle approach. They take a strategic approach to conserving and restoring native, biodiverse ecosystems. To date, KAEĀ have planted nearly half a million native trees in the Northland of New Zealand and have transformed dying ecosystems into thriving biodiverse habitats for local floral and fauna.KAEĀ's business follows a model of the 4Cs; commerce, conservation, community and culture. From their commitment to only use ingredients, manufacturing and packaging processes that respect the environment, to their promise to support New Zealand’s precious biodiversity, protecting, educating and enhancing their place, people and planet is their driving force.

Established

2022

Headquarters

Auckland, New Zealand

Categories

Skincare

Employees

3

Distribution

Worldwide

A WORD FROM THE FOUNDER

At KAEĀ, our mission is to make a truly sustainable difference to the world around us, whilst inspiring others in their journey to care for the planet. Our exceptional formulations and consciously created packaging are the result of four years of testing, improving and tweaking to ensure the highest quality performance skincare, while staying true to our founding principles. Having high performance, natural, multi-active skincare with sustainability and biodiversity at its core that won't compromise on results was a fundamental requirement for me. Thinking way beyond our company, our land and our community has always been in our DNA and we will continue our pledge to leave a legacy for generations to come.

SUZAN CRAIG

FOUNDER

BUTTERFLY MARK TESTIMONIAL

In today’s market, it can be challenging for a small brand to compete with bold sustainability claims on companies’ environmental and social impact. With many customers taking marketing messages at face value, we are always looking out to partner with groups that align on our values and diligence in pursuing responsible business operations and help us further pursue and achieve our ESG+ goals. We were incredibly thrilled to engage with the Positive Luxury team and network to take our sustainability journey to the next level. We learnt from the wealth of knowledge within this network, gained insights on areas in which we can do better and connected with other companies who are providing quality alternatives to luxury goods while relentlessly striving for sustainability in their products and business model.

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