Home House Positive Luxury
Home House Positive Luxury
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TRAVEL & LEISURE

HOME HOUSE

Established in the 18th century, No.20 Portman Square was originally designed for the notorious Countess of Home, who commissioned a sophisticated palace purely for enjoyment and entertainment. Fusing 18th century splendour with 21st century style across three exquisite Georgian townhouses, today Home House is London’s iconic private members’ club. Offering an exceptional range of facilities in the heart of Marylebone, including restaurants, bars and lounges, a boutique gym, 23 characterful bedrooms, private dining and party rooms, a beautiful courtyard garden and an unrivalled members events calendar – the club is really a true ‘home from home’. Membership applications are considered monthly by the membership committee, with no interviews, no board of selectors you must appear before or esoteric initiation rites.

SUSTAINABILITY PURPOSE

With a heritage of over 250 years, protecting and preserving the environment in which Home House operates has always been at the core of their operations. Home House is committed to minimising its impact on the environment and making sure their members feel confident that their time spent at the club is ethical. From sustainable supplier sourcing to ensuring energy efficiency and supporting local community programmes to improve the environment in which they operate, the club will continue to make improvements to help foster a sustainable future.

Home House logo

Established

1998

Headquarters

London

First Certified

2023

Employees

100-150

Product Category

Hospitality / Travel / Members Club

SUSTAINABILITY REPORT CARD

Click below to see the detailed breakdown of Environmental, Social and Governance (ESG) performance. Home House has been comprehensively assessed and scored against all key areas of sustainability, including impact on climate, nature and water, treatment of workers and communities as well as how ethically the business is run. Performance is assessed against international agreements, global frameworks, standards and legislation.

Environmental

A company must evidence that throughout its full value chain it is operating with tangible respect for the natural world across 13 critical areas including climate change, pollution & waste management, biodiversity, water security and animal welfare.

Good
74%
Governance

A company must evidence that it operates in line with the leading global standards of best practice and transparency across its full value chain. We examine performance across six critical areas including standards & accreditations, traceability and target-based alignment to UN Sustainable Development Goals.

Good
77%
Innovation

All companies in assessment to earn Butterfly Mark certification must evidence a focus on the future and solving problems facing the world. We examine critical areas including circularity, materials and ingredients and S.M.A.R.T. reporting.

Lagging
31%

REAL CHANGE IN ACTION

CLIMATE

One of the main focuses and highlights of Home House’s environmental sustainability journey started with them collecting their energy consumption and conducting their first carbon assessment across Scope 1, 2 and scope 3 emissions from their own operations. In addition, the Members Club identified its company dependencies and impact on biodiversity. These results and commitments have also been submitted to the Science Based Targets initiative (SBTi) for official validation. These actions places Home House among the top few thousand companies in the world in terms of climate leadership. Home House switched to 100% renewable electricity in 2022 and has set up further ambitious climate targets such as reducing gas usage by 10%, and reducing electricity usage by 10% year on year to achieve net zero and in order to help tackle global warming.

SUSTAINABLE SOURCING

As a one of London’s most influential members’ clubs, Home House introduced a new Supplier Code of Conduct to meet the growing expectations of all stakeholders such as their own members, shareholders, and non-governmental organisations. As such, they are increasingly incorporating sustainable sourcing into their supply chain management processes to identify and mitigate risks, while establishing solid, lengthy partnerships with suppliers. Their food suppliers are certified to meet consumer demands regarding animal health and welfare as well as public health. All paper and cardboard usage for their offices is FSC certified, within the club itself it has ceased the use of plastic straws replacing them with paper alternatives.

COMMUNITY PROGRAMME

Home House is an active member of the Baker Street Quarter Partnership, a Business Improvement District (BID) which is a defined geographical area which the local businesses have voted to invest in collectively to improve its environment. The BID aims to transform the area around Baker Street and create a first class environment for everyone by creating small public gardens such as the Wild West Garden and by planting trees on Baker Street. In addition, to ensure a sustainable future, the Baker Street Quarter Partnership is working on many different projects such as improving the air quality of the area and to put in place smarter recycling to reduce traffic and emissions.

SUSTAINABLE DEVELOPMENT GOALS

Home House endorses seven of the United Nations SDGs and is actively working to encourage a social responsibility approach amongst their members, guests, partners, employees, and wider community. It has already initiated and has future plans to implement more initiatives to achieve their social responsibility commitments. For example, the first of their internal goals is creating a comfortable work place, this is achieved by implementing policies that promote fairness, respect, and inclusivity, as well as providing resources and support for employees to perform their jobs effectively. Another relates to putting in place ethical environmental initiatives such as the new creation of a recycling community that seeks to engage their stakeholders and overall minimise their impact on the planet through social action. Home House has also put in place policies such as ensuring the hotel is clean and well-maintained, providing excellent customer service, personalizing the guest experience, and soliciting feedback from guests to better improve guest satisfaction. By combining policies that create a comfortable workplace with a focus on increasing guest satisfaction, Home House would be creating a virtuous cycle which can lead to a more successful and sustainable business.

One of the main focuses and highlights of Home House’s environmental sustainability journey started with them collecting their energy consumption and conducting their first carbon assessment across Scope 1, 2 and scope 3 emissions from their own operations. In addition, the Members Club identified its company dependencies and impact on biodiversity. These results and commitments have also been submitted to the Science Based Targets initiative (SBTi) for official validation. These actions places Home House among the top few thousand companies in the world in terms of climate leadership. Home House switched to 100% renewable electricity in 2022 and has set up further ambitious climate targets such as reducing gas usage by 10%, and reducing electricity usage by 10% year on year to achieve net zero and in order to help tackle global warming.

As a one of London’s most influential members’ clubs, Home House introduced a new Supplier Code of Conduct to meet the growing expectations of all stakeholders such as their own members, shareholders, and non-governmental organisations. As such, they are increasingly incorporating sustainable sourcing into their supply chain management processes to identify and mitigate risks, while establishing solid, lengthy partnerships with suppliers. Their food suppliers are certified to meet consumer demands regarding animal health and welfare as well as public health. All paper and cardboard usage for their offices is FSC certified, within the club itself it has ceased the use of plastic straws replacing them with paper alternatives.

Home House is an active member of the Baker Street Quarter Partnership, a Business Improvement District (BID) which is a defined geographical area which the local businesses have voted to invest in collectively to improve its environment. The BID aims to transform the area around Baker Street and create a first class environment for everyone by creating small public gardens such as the Wild West Garden and by planting trees on Baker Street. In addition, to ensure a sustainable future, the Baker Street Quarter Partnership is working on many different projects such as improving the air quality of the area and to put in place smarter recycling to reduce traffic and emissions.

Home House endorses seven of the United Nations SDGs and is actively working to encourage a social responsibility approach amongst their members, guests, partners, employees, and wider community. It has already initiated and has future plans to implement more initiatives to achieve their social responsibility commitments. For example, the first of their internal goals is creating a comfortable work place, this is achieved by implementing policies that promote fairness, respect, and inclusivity, as well as providing resources and support for employees to perform their jobs effectively. Another relates to putting in place ethical environmental initiatives such as the new creation of a recycling community that seeks to engage their stakeholders and overall minimise their impact on the planet through social action. Home House has also put in place policies such as ensuring the hotel is clean and well-maintained, providing excellent customer service, personalizing the guest experience, and soliciting feedback from guests to better improve guest satisfaction. By combining policies that create a comfortable workplace with a focus on increasing guest satisfaction, Home House would be creating a virtuous cycle which can lead to a more successful and sustainable business.

Standards & Accreditations

To provide evidence of sustainability performance across luxury companies' full value chain, 180+ memberships, accreditations and specialist certifications are taken into account during assessment

Whole Trade™ Guarantee

Whole Trade™ Guarantee

British Lion Quality

British Lion Quality

Aquaculture Stewardship Council (ASC)

Aquaculture Stewardship Council (ASC)

Soil Association Organic Certified

Soil Association Organic Certified

Marine Stewardship Council (MSC)

Marine Stewardship Council (MSC)

Fair Trade

Fair Trade

JOURNEY SO FAR

02/2022

BEGAN ASSESSMENT

03/2022

BASELINE SUBMISSION

06/2022

RISK MAPPING

03/2023

FINAL SUBMISSION

03/2023

CERTIFIACTION

QUOTE FROM MANAGING DIRECTOR

We are incredibly proud that Home House Collection, which includes Home Grown and Home House, are the first private members’ club to be awarded the Butterfly Mark. Sustainability and social responsibility have always played an important role in everything we do at Home House and Home Grown. We recognise the importance of minimising the impact on the environment and are committed to constantly keep improving in all areas towards a more sustainable future for our local community, the wider society, and our planet.

Andrew Richardson

Managing Director at Home House Collection

Home House Positive Luxury
Home House Positive Luxury

WHY POSITIVE LUXURY

By working with Positive Luxury, Home House has embedded measurable, sustainability practice across its business operations, with the result of achieving the Butterfly Mark certification. As the first private members club to be awarded the globally respected certification, we believe this marks an important step towards a more sustainable future for the hospitality industry.

PATHWAY TO HIGHER STANDARDS

Home House are committed to continuous progress with their sustainability efforts. To build upon the Butterfly Mark certification, they are actively exploring new initiatives to further reduce their environmental impact and promote social responsibility. Their focus is on implementing innovative energy-saving technologies, increasing waste reduction and recycling measures, sourcing sustainable materials, and supporting local community projects. Additionally, Home House aim to collaborate with like-minded organisations and industry leaders to drive positive change within the hospitality sector. By staying dedicated to their sustainability goals, they strive to inspire and lead the way towards a greener and more conscious future for their members, community and the planet.

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