JEWELLERY & WATCHES
GRWN
GRWN is a jewellery brand redefining the lab-grown diamond space through design, sustainability, and cultural relevance. While most competitors in the lab-grown diamond market are purely transactional and compete primarily on price, the brand is building a genuine brand that resonates with today’s sustainability-conscious and style-focused consumer. With a distinctive design language that reimagines classic silhouettes, alongside strategic collaborations that engage with cultural moments, GRWN offers a fresh, elevated perspective within an underdeveloped sector. Operating through a hybrid direct-to-consumer model – combining e-commerce with select brick-and-mortar experiences – GRWN is well positioned to lead the next era of lab-grown luxury.
SUSTAINABILITY PURPOSE
At GRWN, sustainability is embedded in every aspect of the brand – from lab-grown diamonds, GRWN By the Sun, crafted using 100% renewable energy, to jewellery made with recycled metals and eco-conscious packaging. GRWN collaborates with leading organisations such as Climate Neutral Now, UN Women, and the Responsible Jewellery Council to promote climate action, gender equality, and ethical labour practices. By aligning with global standards including ISO certifications, GRWN upholds the highest levels of environmental responsibility and quality management. Beyond creating beautiful pieces, the brand is dedicated to reshaping the jewellery industry through conscious design, ethical sourcing, and a deep respect for both people and the planet.
Established
2023
Headquarters
Los Angeles, CA
Employees
1-10
Product Category
Fine Jewellery
Distribution
DTC
Website
A WORD FROM THE CO-FOUNDER & CEO
“GRWN By The Sun” is more than a tag line, it's a promise to cement sustainability at the core of what we do.
MICHEAL POLLAK
CO-FOUNDER & CEO
WHY POSITIVE LUXURY
At GRWN, we aim to achieve the highest standards of sustainability, transparency, and social responsibility across every aspect of our brand. We see Positive Luxury (ESG+ Program) as a vital partner in helping us maintain and elevate these standards through measurable frameworks and mentorship. Joining Positive Luxury will strengthen our environmental impact, deepen customer trust, attract like-minded investors, and empower our team. Ultimately, it will help GRWN exceed expectations and build a brand with lasting positive influence.
MICHEAL POLLAK
CO-FOUNDER & CEO
PATHWAY TO HIGHER STANDARDS
GRWN is in the process of opening its store, with every element – from lighting and casing to displays – being designed and executed with sustainability at its core. The brand is taking every possible measure to ensure that materials, construction methods, and energy usage are approached with the highest consideration for environmental responsibility. Another key focus area for GRWN is packaging. All packaging – including boxes and bags – is made using recycled materials, and the brand is committed to maintaining this sustainable approach as it continues to grow.