JEWELLERY & WATCHES
AUGUSTA & GEORGE
Augusta & George is honoured to be available exclusively at Zalando, a platform recognised for its progressive stance on sustainability. As Zalando sets high standards for environmental and social responsibility, Augusta & George has worked hard to meet these requirements. As the first sustainably launched brand on the platform, the brand reflects a strong commitment to ethical practices. Offering beautifully crafted sterling silver and gold-plated jewellery made for long-lasting wear, Augusta & George blends timeless design with responsible production – supporting Zalando’s mission to drive meaningful change across the fashion industry.
SUSTAINABILITY PURPOSE
At Augusta & George, sustainability is at the heart of every decision the brand makes. Believing that beautiful jewellery should not come at the cost of people or the planet, Augusta & George crafts its collections using responsibly sourced materials, including high-quality sterling silver and gold plating, designed for long-lasting wear and minimal environmental impact. The brand is proud to be the first sustainably launched jewellery label on Zalando, a platform known for its rigorous sustainability standards. To ensure accountability and transparency, Augusta & George has set measurable goals across three key pillars: People, Environment, and Governance – ranging from ethical labour practices to reducing its carbon footprint. Augusta & George’s approach goes beyond compliance; it is about creating jewellery that aligns with the values of today’s conscious consumer. From eco-friendly packaging to ethical sourcing and fair production practices, every detail is carefully considered. For Augusta & George, sustainability is not just a box to tick – it is a commitment the brand lives by.
Headquarters
London, UK
Employees
10
Categories
Jewellery
Distribution
Exclusively Available through Zalando Germany
SUSTAINABILITY REPORT CARD
Click below to see the detailed breakdown of Environmental, Social and Governance (ESG) performance. Augusta & George has been comprehensively assessed and scored against all key areas of sustainability, including impact on climate, nature and water, treatment of workers and communities as well as how ethically the business is run. Performance is determined by being assessed against international agreements, global frameworks, standards and legislation.
REAL CHANGE IN ACTION
CLIMATE
In the brand’s inaugural Sustainability Statement and Objectives report, Augusta & George acknowledges that the production of jewellery can have a negative impact on people and planet if not managed properly. In 2023, Augusta & George conducted their first carbon footprint assessment to understand the environmental impact of their business activities. From this assessment, Augusta & George has been able to set reduction targets and work with a carbon credit company to offset emissions.
SUSTAINABLE SOURCING
During the assessment journey, Augusta & George developed its Supplier Terms which act as a Supplier Code of Conduct for their suppliers. These guidelines are an ethical commitment that includes basic principles and standards for the proper development of the relations between Augusta & George and its stakeholders. Furthermore, Augusta & George have developed a Procurement Policy that outlines the way they procure goods. For example, all suppliers producing Augusta & George jewellery must use 100% recycled gold and silver. Moreover, Augusta & George’s Tier 1 Supplier is SMETA certified, and Tier 2 suppliers are Responsible Jewellery Council Code of Practice Certified.
Community Involvement & People Management
Augusta and George’s community involvement strategy targets health and social investment by partnering with charitable initiatives, running fundraising events and offering employees volunteer days. Augusta & George supports Mind, a mental health charity, by donating minimum 5% of their overall jewellery sales to the charity. Furthermore, Augusta & George protects its employees with an extensive employee handbook which specifically includes an Equality and Diversity Policy, as well as a Mental Wellbeing Policy.
SDG Alignment
During the assessment journey, Augusta & George conducted a Sustainable Development Goals (SDG) alignment analysis. Through this analysis, the brand was able to identify four key SDGs and their underlying targets that are most relevant to Augusta & George. For SDG 8, Promote Sustained, Inclusive and Productive Employment and Decent Work for All, Augusta & George aims to implement a sustainability training program for all staff in 2024. For SDG 13, Take Urgent Action to Combat Climate Change and its Impacts, Augusta & George plan to develop a strategy to reduce their 1 & 2 carbon emissions and analyse the impact of their freight.
In the brand’s inaugural Sustainability Statement and Objectives report, Augusta & George acknowledges that the production of jewellery can have a negative impact on people and planet if not managed properly. In 2023, Augusta & George conducted their first carbon footprint assessment to understand the environmental impact of their business activities. From this assessment, Augusta & George has been able to set reduction targets and work with a carbon credit company to offset emissions.
During the assessment journey, Augusta & George developed its Supplier Terms which act as a Supplier Code of Conduct for their suppliers. These guidelines are an ethical commitment that includes basic principles and standards for the proper development of the relations between Augusta & George and its stakeholders. Furthermore, Augusta & George have developed a Procurement Policy that outlines the way they procure goods. For example, all suppliers producing Augusta & George jewellery must use 100% recycled gold and silver. Moreover, Augusta & George’s Tier 1 Supplier is SMETA certified, and Tier 2 suppliers are Responsible Jewellery Council Code of Practice Certified.
Augusta and George’s community involvement strategy targets health and social investment by partnering with charitable initiatives, running fundraising events and offering employees volunteer days. Augusta & George supports Mind, a mental health charity, by donating minimum 5% of their overall jewellery sales to the charity. Furthermore, Augusta & George protects its employees with an extensive employee handbook which specifically includes an Equality and Diversity Policy, as well as a Mental Wellbeing Policy.
During the assessment journey, Augusta & George conducted a Sustainable Development Goals (SDG) alignment analysis. Through this analysis, the brand was able to identify four key SDGs and their underlying targets that are most relevant to Augusta & George. For SDG 8, Promote Sustained, Inclusive and Productive Employment and Decent Work for All, Augusta & George aims to implement a sustainability training program for all staff in 2024. For SDG 13, Take Urgent Action to Combat Climate Change and its Impacts, Augusta & George plan to develop a strategy to reduce their 1 & 2 carbon emissions and analyse the impact of their freight.
Standards & Accreditations
To provide evidence of sustainability performance across luxury companies' full value chain, 180+ memberships, accreditations and specialist certifications are taken into account during assessment
ISO 9001 Quality Management
 Code of Practices Certified white.jpeg)
Responsible Jewellery Council (RJC) Code of Practices Certified
JOURNEY SO FAR
12/2023
CERTIFICATION
11/2023
FINAL SUBMISSION
03/2023
RISK MAPPING
03/2023
FIRST SUBMISSION
07/2022
BEGAN ASSESSMENT
A WORD FROM THE DIRECTOR
Caring for our planet and people is at the heart of everything we do at Augusta & George. I dream of a jewellery industry that actively protects the planet and improves the lives of everyone, everywhere. I am honoured to be working alongside Positive Luxury and am grateful for their guidance and support in helping us take measurable steps towards a more sustainable future.
TERESA TIMBERLAKE
FOUNDER & CEO
WHY POSITIVE LUXURY
We know that producing jewellery can have a negative impact on people and the planet if not managed responsibly. Undergoing ESG+ certification is helping us to understand where we are on our journey towards our sustainability goals. Knowing what we are doing well and where we can improve is allowing us to write practical and achievable goals that we believe will make meaningful impact over the next few years. We are committed to continuously learn about our impact and improve our processes for a better future.
PATHWAY TO HIGHER STANDARDS
Augusta & George is committed to continually raising its sustainability standards. Over the next few years, the brand aims to expand traceability across its entire supply chain, ensuring all materials are ethically sourced and fully transparent. It plans to increase the use of recycled metals in its collections and reduce its carbon footprint through more efficient production and packaging methods. Strengthening partnerships with certified suppliers and improving worker welfare standards are key priorities. Augusta & George will regularly review and update its goals, with the aim of achieving even higher benchmarks by 2028—leading with integrity and inspiring lasting change in the jewellery industry.