BEAUTY & FRAGRANCE
ARETÉ
ARETÉ is a modern beauty house devoted to conscious creation and elevated artistry. The brand crafts luxurious hair colour, care, and styling systems with an astute commitment to a virtuous supply chain, more sustainable design principles, and high-performance formulas rooted in purity, integrity, and intention.
SUSTAINABILITY PURPOSE
Through refined design and conscious creation, ARETÉ crafts beauty systems that honour natural cycles, human wellbeing, and enduring performance. From circular, regenerative materials to ethical governance and mindful stewardship, every decision is guided by respect for the planet, for the people who create alongside the brand, and for the future it helps shape. For ARETÉ, beauty is not excess, but excellence and expression practised responsibly.
Established
2024
Headquarters
St. Petersburg, Florida
Employees
50-100
Categories
Beauty
Website
Distribution
United States
SUSTAINABILITY REPORT CARD
Click below to see the detailed breakdown of Environmental, Social and Governance (ESG) performance. ARETÉ has been comprehensively assessed and scored against all key areas of sustainability, including impact on climate, nature and water, treatment of workers and communities as well as how ethically the business is run. Performance is assessed against international agreements, global frameworks, standards and legislation.
REAL CHANGE IN ACTION
CIRCULARITY
ARETÉ’s approach to circularity is grounded in practical design and measurable progress. All products are housed in refillable glass or infinitely recyclable aluminium, with secondary packaging made from biodegradable, upcycled sugar cane waste. The brand tracks packaging-related waste from suppliers annually and applies FSC-certified materials wherever available. A formal assessment of packaging design and materials has identified opportunities to reduce environmental impact, informing steps such as lowering glass thickness and increasing the proportion of recyclable and certified materials. Packaging provides clear recycling instructions and meets independent environmental standards. The brand’s strategy is guided by principles of performance, cradle-to-cradle thinking, regenerative design, and natural capitalism – anchoring continuous improvements that reduce resource use and support closed-loop production.
HEALTH, SOCIAL & WELLBEING
Health and safety are systematically managed across operations through a written policy, regular inspections, and employee engagement. Safety planning is integrated into management processes, with workers participating in audits, resource allocation, and risk reviews. Senior management addresses safety performance quarterly through formal communications and company-wide discussions. A reporting system enables employees to raise safety concerns, while inspection findings and incident analyses are documented and used to improve procedures. All on-site personnel have access to safety guidance, and inspections occur at least quarterly. In addition, the company supports employee wellbeing through flexible working options, counselling, and wellbeing programs – ensuring that both physical safety and mental health are embedded in its operational culture.
SUSTAINABILITY PURPOSE
The organisation embeds sustainability into its core governance and culture, with CSR and sustainability discussed at Board level twice annually. Strategies, objectives, and measurable targets reflect commitments to social, environmental, and economic value creation. Employees receive sustainability education and dedicated learning time, while volunteering and participation initiatives encourage shared responsibility. The company promotes fair opportunities for underrepresented groups in leadership and ensures transparent dialogue with stakeholders to align priorities and resolve differences. By integrating sustainability into decision-making, resource use, and accountability structures, the organisation balances present needs with those of future generations – demonstrating that long-term success depends on responsible stewardship of financial, natural, and human capital.
ARETÉ’s approach to circularity is grounded in practical design and measurable progress. All products are housed in refillable glass or infinitely recyclable aluminium, with secondary packaging made from biodegradable, upcycled sugar cane waste. The brand tracks packaging-related waste from suppliers annually and applies FSC-certified materials wherever available. A formal assessment of packaging design and materials has identified opportunities to reduce environmental impact, informing steps such as lowering glass thickness and increasing the proportion of recyclable and certified materials. Packaging provides clear recycling instructions and meets independent environmental standards. The brand’s strategy is guided by principles of performance, cradle-to-cradle thinking, regenerative design, and natural capitalism – anchoring continuous improvements that reduce resource use and support closed-loop production.
Health and safety are systematically managed across operations through a written policy, regular inspections, and employee engagement. Safety planning is integrated into management processes, with workers participating in audits, resource allocation, and risk reviews. Senior management addresses safety performance quarterly through formal communications and company-wide discussions. A reporting system enables employees to raise safety concerns, while inspection findings and incident analyses are documented and used to improve procedures. All on-site personnel have access to safety guidance, and inspections occur at least quarterly. In addition, the company supports employee wellbeing through flexible working options, counselling, and wellbeing programs – ensuring that both physical safety and mental health are embedded in its operational culture.
The organisation embeds sustainability into its core governance and culture, with CSR and sustainability discussed at Board level twice annually. Strategies, objectives, and measurable targets reflect commitments to social, environmental, and economic value creation. Employees receive sustainability education and dedicated learning time, while volunteering and participation initiatives encourage shared responsibility. The company promotes fair opportunities for underrepresented groups in leadership and ensures transparent dialogue with stakeholders to align priorities and resolve differences. By integrating sustainability into decision-making, resource use, and accountability structures, the organisation balances present needs with those of future generations – demonstrating that long-term success depends on responsible stewardship of financial, natural, and human capital.
A WORD FROM THE FOUNDER
We created ARETÉ to prove that beauty can be both exceptional and ethical. After years inside this industry, it was clear that performance, health, and sustainability should never be at odds. ARETÉ was born from a belief in conscious creation – where refined aesthetics, ethical supply chains, and high-performing formulas coexist in harmony. Sustainability isn’t a trend for us; it’s a standard. It’s how we honor the planet, protect the people who create with us, and build a sustainable future together.
ASHLEY MOONEY
FOUNDER
WHY POSITIVE LUXURY?
When you are dedicated to a mission, choosing the right partners matters. We selected Positive Luxury as our ESG+ partner because they are experts – best-in-class at setting rigorous, credible standards for luxury brands committed to responsible growth. Their independent assessment, global expertise, and alignment with refined design and conscious creation reinforce our belief that sustainability must be measured, transparent, and continually elevated. Partnering with Positive Luxury ensures our commitments are not only intentional but accountable.
PATHWAY TO HIGHER STANDARDS
At ARETÉ, we are on a continuous journey of packaging and ingredient circularity informed by life-cycle thinking and measurable impact. As a brand rooted in nature, protecting it is a responsibility carried with purpose. Our systems prioritise refillable and infinitely recyclable materials, reduced-weight glass, and FSC-certified components, alongside regenerative and upcycled ingredients sourced to minimise waste and resource extraction. We evaluate suppliers annually, track packaging-related waste, and design formulas for both high performance and environmental integrity.