FASHION & ACCESSORIES
Aranyani is a luxury handbag brand that draws inspiration from the rich heritage of Bharat’s Vedic civilization, which has thrived for over 30,000 years. ‘Aranyani’ means ‘The Goddess of the Forest’ which is synonymous with the brand’s focus on nature and positive impact, along with artisanship and craftsmanship that are guided by the Vedic philosophies of S.A.I - Service, Awareness, and Inclusivity. Their design principles are inspired by nature and crafted by tradition, creating a unique and immersive retail experience in their London concept store, with their own state-of-the-art atelier in Bangalore, India, following the original concept of the family workshop.
Aranyani's guiding principle is ‘the brand is only as valuable as the positive impact it has on the world’. With a vision towards ensuring a sustainable legacy, the brand is committed to provide lasting commercial, social and environmental benefits, courageously taking on new challenges in an ethical manner. In keeping up with this commitment, Aranyani avoids the use of exotic leathers and never condones harming animals for their skin. Instead, the brand sources repurposed discarded skins and hides of animals that were raised for the food industry. The leather is sourced from tanneries that hold LWG Certifications, incorporating wastewater detoxification and recycling into their processes. The atelier team incorporates sustainable practices in the production lifecycle and is working towards becoming zero waste by 2025, by designing for zero waste. The Aranyani Education Trust has been created to play a pivotal role in identifying economically disadvantaged children and supporting the SDG Goal #4 of Quality Education in the local communities.
A WORD FROM THE FOUNDER
At Aranyani, we espouse the maxim: ‘Luxury Necessitates Positive Impact’. Our adoption of the atelier format of manufacturing allows us to create timeless pieces, by embracing handcrafted products that are intimate and of immense value to a woman. Every woman creates her own ecosystem that makes life comfortable for the people and all living creatures that she takes charge of. Aranyani as a brand is an ode to that woman, and when people buy the Aranyani bag, they are buying sophisticated craftsmanship, they are buying a rich cultural legacy, and they are buying to creating positive impact.
HARESH M MIRPURI
BUTTERFLY MARK TESTIMONIAL
We recognize the importance of authenticity and transparency, especially for the younger generation. The certification provides a genuine and transparent symbol of our commitment to sustainability that will build trust and confidence in our brand, encouraging customers to choose products that align with their values. The program's framework and latest tools will aid compliance with the latest legislation and norms and establish clear and defined processes that link seamlessly our internal scaling efforts with external storytelling. Most importantly, the interaction with like-minded luxury brands and users on a similar journey will aid both learning & collaboration to create more impactful journeys.
The new atelier/Bangalore office, set to launch in early 2024, will be a Net Zero development, incorporating solar panels, rainwater harvesting, water recycling, and waste management practices. The store has also been meticulously designed with a rich palette of locally sourced materials. High-quality, durable handbags are being crafted to encourage responsible consumption. The brand avoids plastic entirely, even in packaging, and is looking to improve material use through efficient techniques to minimise waste. The brand is focusing on promoting local hiring, upskilling, preserving traditional craftsmanship, and diversifying the workforce. Employees are actively engaged in impact activities across local communities.