< Back

FASHION & ACCESSORIES

ALIGNE

Mindful & unapologetic and current: ALIGNE is the missing piece disrupting the fashion industry. Luxe in approach, high-end in feel and brilliantly accessible, ALIGNE is powered by a small, London-based, female-run team that’s united by a love of style – whether that be a well-structured suit, the silhouette of an easy denim dress or a firm commitment to making better choices for our planet. Born in 2020, ALIGNE seeks to bring about big change through every contemporary collection, striving to constantly improve and make responsible choices, while delivering styles that make you feel and look incredible. That's our promise.

SUSTAINABILITY PURPOSE

ALIGNE celebrates intuitive shopping, inspiring customers to buy with intent and invest in core basics over trend-led, of-the-moment styles. We carefully consider our makers, who are just as devoted as we are in reducing greenhouse emissions, water consumption and waste. Admittedly, we’re not perfect, but we promise to always be transparent about our journey. At ALIGNE, our responsibility is more than just the planet – it’s an ever-moving target to make better choices for now and the future.

Established

2020

Headquarters

London, UK

Categories

Fashion & Accessories

Employees

10-15

Website

aligne.co

Distribution

Worldwide

A WORD FROM THE MANAGING DIRECTOR

It is our responsibility to prioritise making the best choices we can for people and planet. This is at the heart of what we do. Working with Positive Luxury is about accountability in the choice we are making and joining a network of like-minded brands to continue to work together to innovate and drive change within the fashion industry.

VIRGINA SEYMOUR

MANAGING DIRECTOR

BUTTERFLY MARK TESTIMONIAL

We want to be the most responsible whilst continuing to create and grow our brand and believe that being part of the Butterly Mark will ensure that there is accountability for our actions and drive our planning whilst our team feel supported, partially in new fields. We are passionate about understanding both our weaknesses and strengths which we hope will pave the way to develop and accelerate an effective strategy around being a responsible business, whilst coinciding with being confident and transparent in our approach and communication.

WHERE NEXT?

We are excited to understand where we are tracking compared to the rest of the market and accelerate improvements in trickier areas whilst challenging ourselves in areas, we feel more competent. We feel passionate about innovation but understand that accumulated impact of getting the basics right first is critical before we can further our knowledge.

LOGIN TO ACCESS THE MEMBERS’ ZONE OR YOUR SUBSCRIBER ACCOUNT

+
Login

Forgotten Password?

Register