AERA Positive Luxury
AERA Positive Luxury
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FASHION & ACCESSORIES

AERA

AERA is a luxury footwear brand that was founded on the principle of placing equal value on product, people and the planet. They focus on creating timeless designs that are crafted from vegan materials by artisans in Veneto, Italy as well as offsetting their impact by 110%.

SUSTAINABILITY PURPOSE

AERA was founded by three friends who all shared a common passion: sustainable manufacturing and the well-being of people, animals and our planet. AERA offers vegan luxury footwear for both men and women. AERA believes that luxury is not a new pair of shoes; luxury to AERA is clean water and fresh air. AERA’s manifesto is built upon considering people and the planet when making their products, honouring traditional craft whilst raising the bar in design and ensuring they leave a light footprint on the world throughout their operations. AERA give back to communities and the wider society through partnerships with several charitable organisations. They are also mindful of their packaging, ensuring they use the most responsible materials possible. All of AERA’s products are sourced from and made by artisans in Italy. In effort to become as circular as possible they are reviewing recycling partners and looking into building a take-back programme for customers to send back used shoes which can potentially be donated. They are also continually searching for more eco-friendly materials to use throughout their collections to minimise even further their impact on the planet.

aera logo

Established

2018

Headquarters

New York, United States

First Certified

2020

Categories

Luxury Footwear

Distribution

USA

SUSTAINABILITY REPORT CARD

Click below to see the detailed breakdown of Environmental, Social and Governance (ESG) performance. AERA has been comprehensively assessed and scored against all key areas of sustainability, including impact on climate, nature and water, treatment of workers and communities as well as how ethically the business is run. Performance is assessed against international agreements, global frameworks, standards and legislation.

Environmental

A company must evidence that throughout its full value chain it is operating with tangible respect for the natural world across 13 critical areas including climate change, pollution & waste management, biodiversity, water security and animal welfare.

Good
67%
Governance

A company must evidence that it operates in line with the leading global standards of best practice and transparency across its full value chain. We examine performance across six critical areas including standards & accreditations, traceability and target-based alignment to UN Sustainable Development Goals.

Good
70%
Innovation

All companies in assessment to earn Butterfly Mark certification must evidence a focus on the future and solving problems facing the world. We examine critical areas including circularity, materials and ingredients and S.M.A.R.T. reporting.

Lagging
41%

REAL CHANGE IN ACTION

Aera Positive Luxury

CLIMATE

Aera Positive Luxury

AERA exemplifies a profound dedication to environmental responsibility through its rigorous approach to conducting Life Cycle Assessments (LCAs). These comprehensive assessments adhere to the guidelines of ISO 14040 and ISO 14044 (Environmental Management Systems), allowing AERA to meticulously analyse and comprehend its environmental impact. The LCAs cover multiple stages of the product life cycle, quantifying the carbon footprint associated with raw material extraction, processing, product manufacturing, packaging, and distribution. Based on data from AERA’s most recent LCA, the brand has established ambitious reduction targets for 2026 and 2030, including shipping 75% of products via ocean freight rather than air freight to reach a 40% net Global Warming Potential (GWP) reduction. Furthermore, AERA goes above and beyond by offsetting 100% of its greenhouse gas emissions through supporting reforestation projects, water restoration initiatives, and plastic collection and recycling efforts. Remarkably, AERA not only neutralises its carbon footprint but also exceeds expectations by offsetting 110% of its climate impact, earning the Carbon Neutral Certification from SCS Global Services.

Aera Positive Luxury

SUSTAINABLE SOURCING

Aera Positive Luxury

AERA's sustainable sourcing strategy involves meticulously evaluating both current and potential supplier partners through a decision-making criteria framework and a robust supplier code of conduct. This approach considers both environmental and social aspects by placing equal value on product, people and planet. AERA's criteria include stringent requirements such as well-established management systems, relevant certifications, willingness to share data for Life Cycle Assessment studies, and a commitment to environmentally efficient manufacturing processes. Equally important are considerations about the quality of labour, as well as implemented policies focusing on people management, Diversity, Equity, and Inclusion (DE&I) and training & development. By prioritising such criteria, AERA fosters sustainable partnerships, ensuring that its supply chain reflects the company's unwavering commitment to social and environmental responsibility.

AERA Positive Luxury

SDG ALIGNMENT

AERA Positive Luxury

In order to provide further context into AERA's mission and vision as a purpose-driven company, AERA believes it is important to align their work and efforts with the UN's Sustainable Development Goals (SDGs). AERA analyses current practices and sets targets for two main SDGs in their formal SDG Alignment Report that are most pertinent to their business. For Goal 12, Ensure Sustainable Consumption and Production Patterns, AERA has innovated its input material selection process to identify bio-based leather alternatives that drastically reduce the environmental impacts of luxury footwear production, while maintaining a high level of durability to ensure their products can withstand the test of time. For Goal 13, Take Urgent Action to Combat Climate Change, AERA maintain an active carbon neutral certification by offsetting 100% of their products’ carbon footprint.

AERA exemplifies a profound dedication to environmental responsibility through its rigorous approach to conducting Life Cycle Assessments (LCAs). These comprehensive assessments adhere to the guidelines of ISO 14040 and ISO 14044 (Environmental Management Systems), allowing AERA to meticulously analyse and comprehend its environmental impact. The LCAs cover multiple stages of the product life cycle, quantifying the carbon footprint associated with raw material extraction, processing, product manufacturing, packaging, and distribution. Based on data from AERA’s most recent LCA, the brand has established ambitious reduction targets for 2026 and 2030, including shipping 75% of products via ocean freight rather than air freight to reach a 40% net Global Warming Potential (GWP) reduction. Furthermore, AERA goes above and beyond by offsetting 100% of its greenhouse gas emissions through supporting reforestation projects, water restoration initiatives, and plastic collection and recycling efforts. Remarkably, AERA not only neutralises its carbon footprint but also exceeds expectations by offsetting 110% of its climate impact, earning the Carbon Neutral Certification from SCS Global Services.

AERA's sustainable sourcing strategy involves meticulously evaluating both current and potential supplier partners through a decision-making criteria framework and a robust supplier code of conduct. This approach considers both environmental and social aspects by placing equal value on product, people and planet. AERA's criteria include stringent requirements such as well-established management systems, relevant certifications, willingness to share data for Life Cycle Assessment studies, and a commitment to environmentally efficient manufacturing processes. Equally important are considerations about the quality of labour, as well as implemented policies focusing on people management, Diversity, Equity, and Inclusion (DE&I) and training & development. By prioritising such criteria, AERA fosters sustainable partnerships, ensuring that its supply chain reflects the company's unwavering commitment to social and environmental responsibility.

In order to provide further context into AERA's mission and vision as a purpose-driven company, AERA believes it is important to align their work and efforts with the UN's Sustainable Development Goals (SDGs). AERA analyses current practices and sets targets for two main SDGs in their formal SDG Alignment Report that are most pertinent to their business. For Goal 12, Ensure Sustainable Consumption and Production Patterns, AERA has innovated its input material selection process to identify bio-based leather alternatives that drastically reduce the environmental impacts of luxury footwear production, while maintaining a high level of durability to ensure their products can withstand the test of time. For Goal 13, Take Urgent Action to Combat Climate Change, AERA maintain an active carbon neutral certification by offsetting 100% of their products’ carbon footprint.

Standards & Accreditations

To provide evidence of sustainability performance across luxury companies' full value chain, 180+ memberships, accreditations and specialist certifications are taken into account during assessment

B Corporation Certified

B Corporation Certified

FSC Certified

FSC Certified

Higg Index

Higg Index

ISO 9001 Quality Management

ISO 9001 Quality Management

Global Organic Textile Standard (GOTS)

Global Organic Textile Standard (GOTS)

ISO 14001 Environmental Management

ISO 14001 Environmental Management

People for the Ethical Treatment of Animals (PETA)

People for the Ethical Treatment of Animals (PETA)

ISO 45001 Occupational Health & Safety

ISO 45001 Occupational Health & Safety

JOURNEY SO FAR

05/2020

START

06/2020

FIRST CERTIFIED

08/2023

BASELINE SUBMISSION

09/2023

RISK MAPPING

10/2023

FINAL SUBMISSION

11/2023

RE-CERTIFICATION

A WORD FROM THE CEO

Business can be a force of good and positive impact when created with ethics and responsibility towards human, animal and environmental welfare.

TINA BHOJWANI

CO-FOUNDER AND CEO

Aera Positive Luxury
AERA Positive Luxury

WHY POSITIVE LUXURY

The Butterfly Mark validates our mission and highlights us as a business that has a positive impact on society and our environment. It is important that a third-party like Positive Luxury does this work as it allows consumers transparency and the ease of knowing that a company’s claims have been thoroughly reviewed and substantiated.

TINA BHOJWANI

CO-FOUNDER AND CEO

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