Positive week

2-8 October 2017

We are excited to announce Positive Week, a celebration of our mission to inspire people to buy better and influence brands do better.

This year, Positive Week runs from 2nd to 8th October 2017. Each day of the week will focus on a particular pillar of sustainability – environmental, social, governance, philanthropy and innovation – to highlight how our brands to trust are committed to doing good across these key areas.

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What's on during Positive Week

Monday 2 October

Welcome Breakfast Panel

To kick-start Positive Week, we’re hosting an exclusive breakfast panel on sustainability in the luxury industry, taking place at London’s Hotel Cafe Royal.

Presented by Positive Luxury CEO Diana Verde Nieto, inspirational thought leaders and key speakers from Selfridges, Baume &Mercier and Forevermark will share insights on best practices and the benefits of being a brand that cares.

Wednesday 4th October

Positive Storytelling:

Wednesday 4th October sees our VIP panel discussion titled “Positive Storytelling: Re-Writing The Narrative”. Our Ambassador Storm Keating will be presenting in this inspiring discussion on positive living. Borrowing the skills of renowned visionaries and advocates including Stephen Webster and Julietta Dexter of The Communications Store, we’ll focus on how an inspiring narrative enables brands – and individuals – to connect with an audience that cares.

Weekend 7-8 October

Shop with Purpose

To wrap up Positive Week, we’ll be engaging in a healthy dose of retail therapy by promoting the stores of brands to trust across our communication platforms.

Our handy digital shopping guide will help you to discover exquisite craftsmanship and products, alongside our brands’ commitments to protecting people and the planet.

Unable to attend the events? Follow our Editorial to receive updates and access exclusive video links.

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The pillars of sustainability

Throughout the week, we’re dedicating each day to a different pillar of sustainability, highlighting brands to trust that are committed to making efforts in these key areas of focus. Explore each pillar below to see a sneak peek of our brands’ positive actions.

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How can you get involved in Positive Week?

Sign up to receive exclusive updates in the run-up to the event, and look out for exciting Positive Luxury editorial and social content online – we encourage you to join the conversation by using our hashtags:

#positiveweek, #positiveluxury, #brandstotrust, #butterflymark #followthebutterfly