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MCM positive luxury
MCM Positive Luxury
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FASHION & ACCESSORIES

MCM

MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries. MCM is currently distributed online and in 650 stores worldwide including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and more.

SUSTAINABILITY ETHOS

We aim to become a sustainable fashion brand, which is why we’ve set up MCM Vision 2030: setting emissions reduction targets which are grounded in climate science through the Science Based Targets initiative (SBTi); furthering climate and ecosystem protection by increasing closed-loop production; and by prompting innovation, circularity, and inclusive growth. Sustainability is a core belief at MCM, and we embrace a vision of smart luxury that’s modern, creative, responsible, and most of all, inspiring.

MCM Positive Luxury

Established

1976

First Certified

2022

Headquarters

Hong Kong, Seoul, Berlin

Employees

1500

Categories

Leather goods

Distribution

Worldwide

A WORD FROM THE GLOBAL BRAND OFFICER

It’s important to be transparent on our path to becoming a sustainable luxury brand. We have more work to do, but we’re taking the right steps and are investing in the right initiatives.” “We believe it is urgent to create change within the fashion industry and want to be a positive example of innovation and progress for all sustainability targets. We are giving our everything to reach our long-term goals in the fastest way possible– as there is an urgency to be fully committed to a new set of values including all sustainable measures possible.

DIRK SCHÖNBERGER

GLOBAL BRAND OFFICER

Case study

CLIMATE

Since 2019 MCM have been calculating their emissions output to create a solid baseline for their reduction strategy. Since starting on their journey with Positive Luxury MCM have taken their strategy a step further, setting Science-based targets for Scopes 1, 2 & 3. In addition, they have reached the first stage of their partnership with the SBTi, submitting for official validation with a plan that includes becoming net zero by 2050. As part of their ambition for net zero, MCM aims to run on renewable energy sources for all global directly owned stores by as soon as 2024.

Case study

CONSCIOUS DESIGN

As predominantly a leather goods manufacturer, MCM ensures that 100% of the leather they source comes from Leather Working Group (LWG) rated tanneries, to ensure they comply with environmental best practice. With this in mind, MCM have switched their lining materials for all leather goods to more sustainable materials such as Amaretta (made out of 60% recycled Nylon) and Cotton Canvas (100% BCI Cotton) and started changing the shoulder strap materials to 100% recycled poly to lower the environmental impact. And continuing on their materials journey, they have released products using Bananatex, Econyl, Koba, Tencel, Re-Silk and are continuing to broaden their material choices, aligning themselves with consumer demand and incorporating circular economy principles into their designs and business model. MCM has been free of fur and exotic materials since 2018.

Case study

COMMUNITY INVOLVEMENT

Through their people and the work they do with charities and NGOs, MCM is focused on giving back genuinely to the community to make a difference. In 2022, MCM partnered with several NGOs on different initiatives globally and implemented a volunteer hours policy based on their credo “Succeed to Serve” which provides paid volunteering for employees during office hours.

Case study

SUSTAINABILITY PURPOSE

MCM is focused on a new decade of change within their ‘Vision 2030’ document, which aims for them to become a sustainable fashion company. Everyone in the company has a part to play in driving sustainability within the company, and they have publicly shared that this is a core belief for the business. As they continue on their journey, sustainability is being integrated into their decision making and design processes.

WHERE NEXT?

None of us can afford inaction, which is why it’s vital to take on the serious and wide-ranging challenges faced by our generation. “We have more work to do, but we’re taking the right steps and are investing in the right initiatives.” says our Global Brand Officer, Dirk Schönberger. In doing so we aim to transform the luxury fashion sector, redesigning our business so that we can prosper – sustainably and fairly – well into the future.

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