FASHION & ACCESSORIES
MCM is a luxury lifestyle goods and fashion house founded in 1976 with an attitude defined by the cultural Zeitgeist and its German heritage with a focus on functional innovation, including the use of cutting edge techniques. Today, through its association with music, art, travel and technology, MCM embodies the bold, rebellious and aspirational. Always with an eye on the disruptive, the driving force behind MCM centers on revolutionizing classic design with futuristic materials. Appealing to the 21st Century Global Nomad generation - dreamers, creatives and digital natives - MCM’s millennial and Gen Z audience is genderless, ageless, empowered and unconstrained by rules and boundaries. MCM is currently distributed online and in 650 stores worldwide including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul, Tokyo, Middle East and more.
We aim to become a sustainable fashion brand, which is why we’ve set up MCM Vision 2030: setting emissions reduction targets which are grounded in climate science through the Science Based Targets initiative (SBTi); furthering climate and ecosystem protection by increasing closed-loop production; and by prompting innovation, circularity, and inclusive growth. Sustainability is a core belief at MCM, and we embrace a vision of smart luxury that’s modern, creative, responsible, and most of all, inspiring.
A WORD FROM THE GLOBAL BRAND OFFICER
It’s important to be transparent on our path to becoming a sustainable luxury brand. We have more work to do, but we’re taking the right steps and are investing in the right initiatives.” “We believe it is urgent to create change within the fashion industry and want to be a positive example of innovation and progress for all sustainability targets. We are giving our everything to reach our long-term goals in the fastest way possible– as there is an urgency to be fully committed to a new set of values including all sustainable measures possible.
GLOBAL BRAND OFFICER