PREMIUM DRINKS
COURVOISIER
Established in 1828 in the heart of France’s Cognac region, Maison Courvoisier produces luxury Cognac available to consumers worldwide. Our founder, Felix Courvoisier, was the true embodiment of joie de vivre. His spirit is reflected in our vibrant house style, Cognac in Blossom, which reveals the intricate nuances of our exuberant floral cognacs.
SUSTAINABILITY PURPOSE
Courvoisier stands for Joie de Vivre, the enjoyment of life’s true pleasures. With that comes the responsibility to ensure we can always enjoy the abundance of nature, the warmth of community and delights of good health. Courvoisier is committed not only to our local area and people, but to our wider global community and our planet.
Established
1828
Headquarters
Jarnac, France
Employees
4000-6000
Product Category
Premium Drinks
Website
Distribution
Worldwide
A WORD FROM THE MANAGING DIRECTOR
It is an honor to receive the Butterfly Mark, a distinction that illustrates our commitment to sustainability and creating positive change in the world. We live through Courvoisier’s key values of community and fraternity in everything we do, such as protecting the beauty of our home in Jarnac, France and making an ongoing commitment to support biodiversity and sustainability.
JON POTTER
MANAGING DIRECTOR
Case study
SUSTAINABLE SOURCING
Maison Courvoisier’s commitment to sustainability is especially evident through its meticulous local sourcing practices and its transparent supply chain. Based in Jarnac, the heart of France’s Cognac region, the brand’s provenance is not only essential to its brand identity but also its ingredients and sourcing. Courvoisier's in-house production facilities have implemented global sourcing practices and are committed to safeguarding human rights and labor standards. Throughout the supply chain, Courvoisier, a subsidiary of Beam Suntory, continues to oversee and reduce scope 1,2 and 3 emissions in line with group-level objectives, preserving biodiversity, emphasizing consumer choices, and providing support to local communities. In addition to sustainability, the cognac house maintains transparency across its supply chain. The brand carries out verified third-party ethical audits with suppliers, and every bottle is labeled for traceability and regulatory purposes.
Case study
BIODIVERSITY
Maison Courvoisier is based in Jarnac, France, a place known for its natural beauty. The Cognac region has inspired the house for generations, so protecting the local environment is a guiding principle for the brand. Courvoisier’s estates and facilities, including the harvesting and distillation processes, for example, are certified by the French government’s “La Haute Valeur Environnementale,” the highest environmental and biodiversity-based government certification standard. The certification shows that the brand adheres to strict processes to protect the local ecosystem and to mitigate impact on local water sources, flora and fauna, and soil. Courvoisier has also earned the French Cognac environmental certification which signifies the various steps Courvoisier takes to restore biodiversity. Examples include Courvoisier’s commitment to sustainable forest management, regenerative soil cultivation of grains, and extensive tree planning to offset those harvested for barrels.
Case study
COMMUNITY INVOLVEMENT
While Maison Courvoisier is synonymous with France, the brand has supporters around the world. To give back, Courvoisier has created a number of initiatives to support its global community. One standout program is the philanthropic platform, Foundation 1828, which was created to empower small business owners and entrepreneurs in underserved populations worldwide through financial and educational support. In 2020, Foundation 1828 pledged to donate $1 million toward supporting black and minority small business owners and entrepreneurs. The cognac house aims to expand this support globally in other key markets. Also in the U.S., Maison Courvoisier has established a multi-year partnership with prominent civil rights organization, the National Urban League, which focuses on supporting underserved urban communities. Committed to community values, Courvoisier has established a remarkable partnership with L'Arche, demonstrating its ongoing dedication to the Jarnac community. This collaboration entails the annual employment of L'Arche members including offering them valuable opportunities to work within Courvoisier's bottling plant as well as serving as partners for various local events, such as the Jarnac Marathon. This enduring partnership with L'Arche underscores the unwavering commitment to promoting social and community engagement.
