THE DIGITAL PRODUCT PASSPORT FOR LUXURY

WHY LUXURY MUST ACT NOW

The Digital Product Passport (DPP) will become mandatory in the EU starting in 2026, with full compliance expected by 2027 for fashion, footwear and textiles. It’s not optional: as part of the EU Green Deal and ESPR, non-compliance will result in fines and potential market exclusions. Luxury brands that act now will avoid the costs of retroactive redeveloping and rushed implementations. Additionally, with GS1 Sunrise 2027, QR codes will replace traditional barcodes, requiring brands to transition their packaging and labelling. Beyond compliance, DPPs present an opportunity to gain a competitive edge by driving purchase preference through transparency and enabling deeper post-purchase consumer engagement.

WHY CHOOSE US TO SUPPORT YOUR COMPLIANCE? 

We chose Buyerdock as the most complete, affordable and scalable solution on the market. Not in beta, it is live and proven. Combined with our tailored sustainability expertise and luxury experience, it’s an unbeatable combination.

Buyerdock offers a best-in-class, automated, EU and GS1-endorsed scalable solution for Digital Product Passports, with tools built specifically for fashion, footwear and textiles. Trusted globally, it is already in use on over 50 million products across 700 brands in 105 countries and 84 languages. The platform allows fast, seamless integration of DPP requirements into your product lifecycle, with onboarding taking less than 10 minutes, ensuring the process is easy, quick and non-disruptive. Beyond compliance, it unlocks marketing potential by enabling future-proof product labelling and deeper post-purchase consumer engagement, strengthening your direct relationships in a fragmented sales landscape. With unrivalled support, Positive Luxury’s blend of technical ESG sustainability expertise and experience positions luxury brands to unlock value and lead confidently in the market.

THE 3 SIMPLE STEPS TO COMPLIANCE 

STEP 1

• Upload your barcodes to instantly generate QR codes, which can then be applied seamlessly during production. For full traceability, you can optionally add batch or serial numbers. Once your codes are in place, you can immediately begin marketing initiatives to drive consumer engagement and transparency.

STEP 2

• QR codes link directly to rich product information, allowing you to engage customers both pre- and post-purchase with brand storytelling, sustainability content and promotions. This seamless connection also enables you to incorporate full Digital Product Passport (DPP) requirements into each product’s digital twin, ensuring compliance while enhancing your customer experience.

STEP 3

• Easily add legal information such as product origin, certifications, EPR data and end-of-life options to your digital product profiles. As your supply chains evolve, this information can be updated dynamically, ensuring your brand stays current and fully compliant with all expected Digital Product Passport (DPP) regulations.

HELPING YOU GET AHEAD OF COMPETITION

Combining Positive Luxury’s ESG+ Assessment or Butterfly Mark Certification with Buyerdock’s DPP aligns and accelerates your sustainability strategy, enabling you to unlock real value throughout operations – and leverage trust-building communications.

“The Duyerdock DPP provides our customers with comprehensive product information for every pair of Loake shoes. This aligns with our values of quality, craftsmanship and transparency. We believe it will enhance the customer experience.”

Ian Smith, Sustainability Manager, Loake Shoemakers

SPEAK TO AN EXPERT ABOUT OUR DPP SERVICES