RETAILER
DEED INDUSTRIES
In a world where opulence often comes at the expense of the planet's health, Deed Industries is on a mission to redefine luxury. Their focus goes beyond exquisite craftsmanship and indulgent materials – it's about preserving the beauty of the planet for generations to come. Every purchase has the potential to make a positive impact on the world, and by supporting suppliers and craftspeople who prioritise ethical production and sustainability, customers contribute to a more sustainable future for all. Each shopping decision sends a powerful message: that sustainable, ethical practices matter. Together, Deed Industries and its community can leave a legacy, not a footprint – because true luxury shouldn't cost the earth.
SUSTAINABILITY PURPOSE
Sustainability is at the heart of everything Deed Industries does. Every purchase made from the brand is a step towards a better future, with goods produced more sustainably, ethically, and with reduced environmental impact. Deed Industries partners only with suppliers who share its values, ensuring that every product has a lower impact on the environment. From start to finish, it strives to make operations as sustainable as possible. Packaging and printed materials are crafted from recycled resources and designed for reuse, reflecting a strong focus on reducing waste. Deed Industries believes every small action adds up to a big impact. Together with its community, it is building a more sustainable future, one good deed at a time.
Established
2021
Headquarters
Lorne, Australia
Employees
1-10
Product Category
Retail
Website
SUSTAINABILITY REPORT CARD
Click below to see the detailed breakdown of Environmental, Social and Governance (ESG) performance. DEED Industries has been comprehensively assessed and scored against all key areas of sustainability, including impact on climate, nature and water, treatment of workers and communities as well as how ethically the business is run. Performance is assessed against international agreements, global frameworks, standards and legislation.
REAL CHANGE IN ACTION
PACKAGING
The brand has integrated packaging into its foundational sustainability processes, ensuring that both its own operations and its partnered brands default to environmentally responsible packaging wherever the opportunity arises. Rather than treating packaging as an afterthought at the point of dispatch, it has been embedded as a standing consideration across sourcing, product development, and fulfilment decisions. This means materials are assessed for recyclability, recycled content, and reusability before selection, and single-use or mixed-material formats are challenged as a matter of routine.
HUMAN RIGHTS & MODERN SLAVERY
The brand has established comprehensive policies and supporting documentation that create a strong foundational layer of social responsibility across its operations and relationships. This covers the protection of human rights throughout the business and, where relevant, its supply chain, alongside clear standards for how people are managed, supported, and treated. By formalising these commitments in documented policy rather than informal practice, the brand has future-proofed its social performance, creating the governance trail and accountability that responsible employers and partners increasingly expect. This foundation positions the brand to respond confidently to growing regulatory and stakeholder expectations around human rights due diligence, fair labour, and ethical people management.
SUSTAINABLE PROCUREMENT
The brand has created and implemented a detailed supplier vetting process that embeds sustainability into purchasing decisions from the outset. Rather than applying a single blanket standard, the process is grounded in materiality, weighting the sustainability factors that matter most to the brand's specific products and impacts. In practice, this means assessing suppliers and inputs against criteria including packaging, animal welfare, and climate, ensuring that procurement choices reinforce rather than undermine the brand's wider environmental and ethical commitments. By formalising this as a repeatable vetting process, the brand has turned sustainable procurement from an aspiration into operational governance, giving it a defensible basis for supplier selection and a mechanism to raise standards across its value chain over time.
The brand has integrated packaging into its foundational sustainability processes, ensuring that both its own operations and its partnered brands default to environmentally responsible packaging wherever the opportunity arises. Rather than treating packaging as an afterthought at the point of dispatch, it has been embedded as a standing consideration across sourcing, product development, and fulfilment decisions. This means materials are assessed for recyclability, recycled content, and reusability before selection, and single-use or mixed-material formats are challenged as a matter of routine.
The brand has established comprehensive policies and supporting documentation that create a strong foundational layer of social responsibility across its operations and relationships. This covers the protection of human rights throughout the business and, where relevant, its supply chain, alongside clear standards for how people are managed, supported, and treated. By formalising these commitments in documented policy rather than informal practice, the brand has future-proofed its social performance, creating the governance trail and accountability that responsible employers and partners increasingly expect. This foundation positions the brand to respond confidently to growing regulatory and stakeholder expectations around human rights due diligence, fair labour, and ethical people management.
The brand has created and implemented a detailed supplier vetting process that embeds sustainability into purchasing decisions from the outset. Rather than applying a single blanket standard, the process is grounded in materiality, weighting the sustainability factors that matter most to the brand's specific products and impacts. In practice, this means assessing suppliers and inputs against criteria including packaging, animal welfare, and climate, ensuring that procurement choices reinforce rather than undermine the brand's wider environmental and ethical commitments. By formalising this as a repeatable vetting process, the brand has turned sustainable procurement from an aspiration into operational governance, giving it a defensible basis for supplier selection and a mechanism to raise standards across its value chain over time.