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Our group of experts and thought leaders who help guide our brand assessment

Our sustainability council includes experts and thought leaders from a variety of global organisations throughout the luxury, sustainability, technology and communication industries. Along with our institutional partners, the Sustainability Council is responsible for reviewing the assessment process every two years to ensure that our accreditation framework reflects the most up-to-date knowledge and insights, guaranteeing that brands meet the highest standards possible.

Ama Afrifa-Tchie

Ama Afrifa-Tchie

Head of Culture & Wellbeing, Mental Health First Aid England

Stacey Baggaley

Stacey Baggaley

Senior Programme Officer for Business and Biodiversity at UNEP-WCMC

SYLVIE BÉNARD one of the members of the Sustainability Council.

Sylvie Bénard

Sustainability Expert, Founder of La Dame à la Licorne


Margaret Coady

Executive Director, CSR and Coach Foundation at Tapestry


Niall Dunne

Chief Executive Officer at Polymateria


John Elkington

Co-Founder of Volans


Jeannette Ferran Astorga

Vice President of Corporate Social Responsibility at Ascena Retail Group, Inc.


Mark Gough

CEO of the Capitals Coalition


Lindsay Hooper

Executive Director, Education, University of Cambridge Institute for Sustainability Leadership


Jason Jay, Ph.D.

Senior Lecturer & Director, Sustainability Initiative at MIT Sloan

Valerie Keller member of the Sustainability Council

Valerie Keller

Co-founder and CEO of Imagine

Amanda Leacy

Amanda Leacy

Global Inclusion & Diversity Managing Director for Accenture


Russ LoCurto

Senior Advisor & Former SVP Operations, Ralph Lauren


Julia Novy-Hildesley

Executive Director of Stanford's Change Leadership for Sustainability Program


Alexandra Palt

Chief Corporate Responsibility Officer & Executive Vice President of L'Oréal


Elizabeth Peyton-Jones

CEO and Founder of the Responsible Trust for Models


Jonathon Porritt

Co-Founder of Forum for the Future


Gord Ray

Brand Development Lead at Instagram

Vessy Tasheva

Vessy Tasheva

Founder of


Dilys Williams

Director of the Centre for Sustainable Fashion


Andrew Winston

Founder of Winston Eco-Strategies

Become a positive luxury brand

You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

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