BEAUTY & FRAGRANCE
U BEAUTY
U Beauty produces luxury skincare that is smart, science-driven, and empowers consumers to make mindful choices by offering singular high-performance formulas that offer optimal efficiency and improved efficacy. With a strategically curated collection of award-winning products, the brand focuses on streamlining routines, maximizing results, and challenging the conventional approach to skincare, marking a signficant shift in how we consider and care for our skin.
SUSTAINABILITY PURPOSE
U Beauty believes business must be the driver of positive change by providing viable, appealing solutions that make it easy for consumers to empower themselves through choices and in turn, adopt lifestyles that change the world. How the product is produced and the activated intentions behind it are equally important as the results it provides. U Beauty puts safety, efficacy, and transparency first, aiming to redefine luxury by creating products that enhance without excess and in doing so, they are helping establish ethical luxury as the new norm.
Established
2019
Headquarters
Jacksonville, FL, USA
First Certified
2020
Employees
1-35
Categories
Skincare
Website
Distribution
Worldwide
A WORD FROM THE CO-FOUNDER
Science and sustainability come first for us, alongside efficacy, and we have a zero-waste goal. With innovation and technology as our driving force, we’re minimising the chaos and heralding a shift in the way we take care of our skin.
TINA CRAIG
CO-FOUNDER
BUTTERFLY MARK TESTIMONIAL
Providing keen insight into the ever-changing regulatory landscape, Positive Luxury has proven to be a brilliant partner in helping U Beauty scale successfully, while exponentially embracing sustainability, transparency, and environmental advertence.
KATIE BORGHESE
CO-FOUNDER
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HAZARDOUS MATERIALS
U Beauty ensures product ingredients are thoroughly tested and compliant with global regulations through highly transparent and collaborative business partnerships in its supply chain. All raw materials and packaging pass toxicological analysis and are quality checked and tested to ensure safety. All final formulas are clinically tested to support safe use and efficacy. U Beauty exclusively privileges fully traceable ingredients tested for safety and purity in its formula development and publicly discloses each ingredient. No harmful toxins are present in the company's supply chain. U Beauty ensures GMP, Good Manufacturing Practices, and compliant disposal in accordance with EU and Italian legislation.
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DIVERSITY, EQUITY & INCLUSION
U Beauty strongly prioritizes equal employment opportunities and anti-harassment and anti-discrimination measures. These company policies are detailed at the beginning of their employee handbook and reinforced via a step-by-step grievance mechanism in partnership with our human resources provider. The beauty brand's commitments to diversity, equity, and inclusion (DEI) extend to private recruitment agencies and suppliers. U Beauty also measures workforce diversity internally, among its customers, and across the supply chain. All employees are also offered a comprehensive training program focused on DEl and belonging, which consists of 175+ sessions.
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SUSTAINABLE INNOVATION
SIREN Capsule Technology is U Beauty's double-patent-pending mode of encapsulation, which enables the delivery of key anti-aging ingredients to the skin in a novel way for maximum efficacy and efficiency, yielding transformative benefits with less risk of irritation. In October 2023, the Journal of Cosmetic Dermatology published a white-paper study on U Beauty’s proprietary ingredient delivery system, stating: “SIREN Capsule Technology stands as a revolutionary advancement in skincare.” By establishing clear terms and conditions, initiatives, and marketing agendas with its suppliers, U Beauty ensures advanced innovation, research, and development are embedded in its end-to-end operations. The U Beauty innovation strategy continues to be driven by in-house multi-disciplinary teamwork and dynamic engagement with ESG-accredited suppliers.
WHERE NEXT?
U Beauty’s efforts encompass the entire lifecycle of their products—which use ethically harvested, fully traceable ingredients tested for safety, purity, and efficacy—reflecting their commitment to positively impacting both consumers and the environment and contributing to meaningful social causes. Their formulas are clinically tested under dermatological control to ensure reduced irritation potential and proven effectiveness. All U Beauty raw materials and packaging pass the Scientific Committee on Consumer Safety (SCCS) toxicological analysis and are quality checked and tested for safety. Their manufacturing facilities operate using 100% CO2-free methods and renewable energy sources, emphasizing responsible waste management to minimize their environmental impact. Their goal remains clear: to deliver luxury responsibly by doing more with less, enhancing sustainability through responsible sourcing, eco-materials, and streamlined packaging