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U Beauty

U Beauty produces luxury skincare that is smart, science-based and empowers consumers to make careful choices to change the world. The brand aims to offer singular products that replace excess with essence, through the use of revolutionary skincare technology.

U Beauty’s founder, Tina Craig is an entrepreneur and leader in developing luxury skincare. She was inspired to create U Beauty to develop products that reform people’s skincare routine for healthier-looking skin. U Beauty are industry leaders in developing multifunctional products that save time and waste, eliminating the need for excessive consumption.

The brands’ core purpose links together long-lasting, superior results with the desire to create sustainable beauty products that are thoughtfully produced. U Beauty believes that when businesses provide appealing solutions they become agents of change and empower consumers to make smarter choices and in turn adopt lifestyles that change the world.

U Beauty measures success based on its positive impact on the world. They are committed to continuously exploring more sustainable business practices to lower their carbon footprint, conserve resources and meet their zero-waste goal.



U Beauty has been awarded the Butterfly Mark for their measurable impact and ACTION to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

Impact and Commitment


Reducing emissions

U Beauty is committed to reducing its environmental footprint throughout its operations. All products are manufactured in a 100% CO2-free facility powered by renewable energy, mostly from hydroelectric power sources. This manufacturing facility also produces its own purified water reducing water usage.

Free from harmful chemicals and cruelty free

U Beauty’s skincare does not contain any harmful chemicals, they are free from microplastics and adhere to EU cosmetic laws. U Beauty is against animal testing in the research, development and production of finished products and has been certified by cruelty free international.

Governance and ISO compliance

 U Beauty works with suppliers who have been certified with ISO 14001, 18001 and 9001. These certifications cover Environmental, Quality and Health and Safety management.

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Conscious Packaging

 U Beauty is continuously exploring different options to improve the sustainability of its packaging. 95% of the material used for their product bottles comes from recycled sources. Product boxes are also made from FSC certified paper.

Environmental philanthropy

 U Beauty has partnered with One Tree Planted, a non-profit dedicated to reforestation. For every order made, $1 is donated towards planting one tree. So far, over 16,000 trees have been planted through this partnership.

Community investment

U Beauty is dedicated to supporting and giving back to local communities. Every month their employees select several unique charities to donate money to. This year they have supported many charities, including ‘Black Girls Code’, which focuses on providing technological education for African American girls.

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Featured Products

Become a positive luxury brand

Whether you are a brand, supplier or retailer, you are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

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