It looks like you're visiting the GB site. Please choose another country or region to see content specific to your location.



Founded in 1824, The Macallan is one of the world’s most admired single malt whiskies. The Macallan value sustainability as a guiding principle across their business. The brand has an extensive sustainability strategy in place with clear targets to achieve over the coming years and into the future, as a legacy for future generations.

An obsession with quality has been the hallmark of The Macallan since it was founded nearly 200 years ago in Scotland’s majestic Speyside region.

The rolling grass roofscape and striking architecture of The Macallan’s award-winning Distillery blends effortlessly into its surroundings of The Macallan Estate – a designated area of special conservation that is also home to more than 70 species, including several European Protected Species.

Currently, The Macallan Estate is working towards becoming carbon neutral by 2030, alongside tracking their operations to minimise their impact. The Macallan’s commitment to sustainability extends far beyond its Scottish Estate, with the brand integrating a circular approach through their wood management programme.

Committed to the UN’s Sustainable Development Goals, The Macallan places particular importance on Goal 12 – responsible consumption and production – defining their role as a responsible global business through a set of product development standards, packaging criteria and procurement policies.



The Macallan has been awarded the Butterfly Mark for their measurable impact and ACTION to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

Impact and Commitment


Community Investment

The Macallan is cultivating a global community of artisan craftspeople. Their network of highly skilled suppliers share their values of achieving sustainable luxury through innovation as well as through knowledge and craftsmanship. The Macallan also encourage volunteering by offering their employees paid leave each year to commit to charitable endeavours.

Product Packaging

Over 95% of the materials used in The Macallan’s packaging processes are recyclable and the team has made a commitment to achieve 100% recyclable or sustainably sourced materials by 2025. All of the cardboard they use is sustainably sourced and the wood for their boxes is Forest Stewardship Council (FSC) certified.

Water Management

The water used for The Macallan whiskey is sourced from natural spring water boreholes on the banks of The Spey. The River Spey is a designated Special Area of Conservation (SAC) and a Site of Specific Scientific Interest (SSSI). The Macallan is making efforts to conserve water through efficient abstraction; cooling water comes directly from the river and is returned in full, with the exception of only a small amount of evaporation. The Macallan are committed to maintaining their ‘Excellent’ rating from SEPA (Scottish Environmental Protection Agency).

Copy of Untitled (20)

Protecting Biodiversity

The Macallan are dedicated to building a positive and enduring legacy through an ongoing commitment to environmental excellence. For over two decades, they have held the ISO 14001 Environmental Management Certification to nurture and support the natural plant and wildlife ecosystem on their expansive 485-acre estate.

One and a half miles of the River Spey winds through The Macallan Estate, and Scottish salmon live among its waters. As salmon populations worldwide are in decline, The Macallan has partnered with the Atlantic Salmon Trust to support their critical research and work to protect this keystone species.

Responsible Suppliers

The Macallan grow a variety of barley called ‘Momentum’ on the Estate. It is cultivated across 77 acres of farmland and is used only for special editions of their single malt.

The malted barley used to make The Macallan is certified to the highest standards in sustainable agriculture and 100% traceable to UK suppliers registered with Red Tractor or Scottish Quality Cereals quality assurances.

Untitled design
Featured Products Latest News



Become a positive luxury brand

Whether you are a brand, supplier or retailer, you are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

Start your journey