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ILes Formula

Founded and formulated by an internationally acclaimed celebrity hairstylist, Iles Formula has developed a multi-award winning hair collection through the use of innovative formulas, fusing together minimalism with maximum performance.

Founder, Wendy IIes has spent over 4 decades creating some of the most iconic and desired looks featured on some of the world’s most esteemed magazine covers, celebrities and luxury campaigns including; Dior, Chanel and Louis Vuitton. Wendy is a highly respected and coveted expert within the beauty industry after building her reputation with her astounding ability to transform hair, however damaged, into her signature Iles Formula finish. At the insistence of her celebrity clients, IIes Formula was born and is now sold in over 2,000 salons and stores worldwide.

Utilising the latest innovations and technologies to create their unique hair care formulas, IIes Formula has developed a 3-step system which is free from harmful chemicals and is kind to the environment. From consciously designing all products and packaging to re-planting trees in the Amazon to help rebuild damaged ecosystems, IIes Formula places sustainability at the core of the business. 

Wendy is not only committed to nurturing hair but also the environment. The brand uses powerful ingredients that are responsibly sourced, primarily from the forest floor and are dedicated to constantly developing their sustainability commitment to reduce their impact on the environment.



Iles Formula has been awarded the Butterfly Mark for their measurable impact and ACTION to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

Impact and Commitment


Conscious Design and Responsible Packaging

Iles Formula always considers social and environmental factors when formulating their products. Through developing a 3 step ritual for hair care, IIes Formula reduces the need for excess products, avoiding unnecessary waste. The brand aims to continuously push their commitment to sustainability forward on all fronts. 

Iles Formula is dedicated to responsible packaging and innovating the design and materials used. Currently, all consumer packaging is recyclable and FSC certified and by 2023, they are committed to 100% recycled bottles with zero introduction of new plastics into the environment. 

Fair Labour and ISO Compliance

Safe working conditions and fair labour is important to IIes Formula. They have a sound Employee Code of Conduct in place which covers key topics such as Business Ethics, Privacy and Diversity and Inclusion, which is presented to every employee. The brand also offers unconscious bias and sexual harassment training to all employees. 

Iles Formulas’ main European suppliers are 14001 and 9001 ISO certified meaning they are compliant with stringent environmental regulations and consistently provide products that meet customer regulatory requirements. 

Free From Microplastics and harsh chemicals 

IIes Formula does not use any microplastics within their products and are all free from harmful chemicals including; sulfates, parabens and silicones. They are compliant with the restricted substance list in accordance with EU REACH, FDA and PROP 65, meaning they take into account the potential impacts of both human health and the environment when developing products. 

Community Investment 

IIes Formula proudly gives back and supports local communities. They have partnered with World Land Trust, a charity working across the world helping to regenerate tropical forests and threatened habitats. IIes Formula plants 40 seedlings a month in the Amazon helping to restore rainforest ecosystems and biodiversity. They also plant a further 8 small trees which are nursed into maturing over the course of 3 years

Iles Formula
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