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Daniella Draper

Daniella Draper uses recycled gold and silver to make high quality jewellery pieces to stand the test of time, creating future heirlooms for now and generations to come.

As a brand, Daniella Draper believes that the inspiration they take from the natural world comes with an inherent responsibility to preserve and protect it. This ambition is an integral part of their work, as they create their authentic designs with care, craft and purpose.

Daniella Draper base their responsible business strategy on four core pillars; people, planet, product and progress. They are always striving to increase the positive impact of their jewellery, collaborating with local and family-run suppliers, using recycled gold and Ecosilver and sourcing materials locally where possible. 

This year Daniella Draper has dedicated a significant amount of time to exploring sustainability at a leadership level within their business. This outlook has resulted in a dedicated market research project with customers and an internal workshop designed to provoke a more responsible outlook towards the purpose of what the brand does. Daniella Draper is committed to their sustainability mission being an ongoing journey and is actively putting energy behind gaining more transparency on how and where their gemstones are sourced, as well as developing a circular packaging model by introducing a take-back scheme in-store.



Daniella Draper has been awarded the Butterfly Mark for their measurable impact and ACTION to sustainability.

Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.

Impact and Commitment



Daniella Draper is focused in their commitment to UN Sustainable Development Goals 12 and 13: Responsible Consumption and Production and Climate Action. They have considered both actions holistically and use them to guide positive impact across their business. Examples of the brand’s commitment in these areas include offering a repair service, issuing care instructions to promote the longevity of products with each purchase and banning the use of single-use plastics in their office and workshop.


Daniella Draper is working with Ecologi to measure and offset their employees’ carbon emissions. Over the last 5 months the brand has planted 3,068 trees planted and reduced 280.08 tones of CO2. They have also moved to an energy supplier that relies on clean energy, such as wind and solar, and continue to work towards measuring and reducing CO2 across the whole business.

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Daniella Draper currently uses 100% FSC-certified packing and is in the process of moving towards a new and innovative packaging design that is 100% recyclable. The brand also encourages customers to consider whether they need additional packaging in-store and offer biodegradable packaging options for online customers.


More than 60% of the gold used by Daniella Draper is recycled and all new gold purchased by the brand is Fairtrade Gold-certified. All the diamonds that the brand sources are Kimberley Process-certified and they continue to strive towards increased transparency in their gemstone supply chains, being mindful of only purchasing from suppliers aligned with the World Jewellery Confederation’s Responsible Sourcing Policy. The brand also has an ongoing project dedicated to encouraging all suppliers to adopt their code of conduct.

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