Businesses must give more back to the earth than they take out. What is your business doing to expand our idea of regeneration?
As we reach a critical tipping point with nature, companies now more than ever need to align their business models with the environment and aim to restore, renew and rejuvenate the natural world. Regeneration is not just about giving back to nature but working with nature to design consciously, in order to fit within natural ecosystems and planetary boundaries. We asked our community of Positive Luxury-certified brands what their business is doing to expand our idea of regeneration. From biotechnology to the circular economy, read on to learn more about the ways our brands are giving back to the earth… The Macallan Estate is designated at the highest level as a Special Area of Conservation (SAC) and Site of Specific Scientific Interest (SSSI). Our 485-acre landscape supports a rich ecosystem of plants and wildlife, including 7 European Protected Species. As stewards of this landscape, we feel our regenerative responsibilities keenly and our Habitat Management Plan underpins the delivery of a rolling schedule of annual projects which not only protect but also enhance plant and wildlife on our estate, both on land and in the River Spey. Elizabeth McMillan, Global Marketing Manager at The Macallan Award-winning facialist and skin expert Lisa Franklin is proud to use the latest advances in biotechnology for truly...
