A circular economy is a systemic approach to economic development that is designed to benefit businesses, society, and the environment as a whole. A circular economy is founded on principles of designing out waste and pollution, it looks beyond the current linear ‘take-make-waste’ model where products and materials are kept in use for as long as possible. Materials and products are then recovered and regenerated at the end of their service life, to be used once again. We asked our community of Positive Luxury-certified brands what steps they are taking to make small positive changes over the next 5 years. From material innovations to take-back and repair services, read on to learn more about the inspiring ways our brands are incorporating circularity… Our first significant step is launching our mini circular-economy, ‘Pre-loved | Re-loved’, where customers’ can trade in pre-loved Töastie items and purchase past-season samples. Alongside this initiative, we will introduce a repair service, restoring beloved Töastie coats to good as new. From SS21 all collections meet our requirement of 40% minimum recycled and we are working on a 100% recycled collection, to launch in 2022. Longer term, we are exploring solutions to repurpose and recycle used Töastie coats to create our own true circular economy. Kirstie Duke, Co-Founder...