
Krug President and CEO Maggie Henriquez on the house’s commitment to transparency
Since becoming President & CEO of the House of Krug more than a decade ago, Maggie Henriquez has made sustainability her priority and championed new initiatives to ensure Krug Champagnes are environmentally sound from vineyard to bottle. She is an advocate of full transparency in this regard, which has been made possible thanks to the Krug iD. Ahead of her speaking on our upcoming Positive Week panel in Paris, we chatted with her about sustainability, transparency and the role we all share in creating a better future for the planet. On the House’s 176-year history The House of Krug exists since 1843 when founder Joseph Krug dreamt of offering the best Champagne he could every year, regardless of variations in climate and thus created the fullest, most generous expression of Champagne. Each year, we perpetuate his legacy with a new Édition of Krug Grande Cuvée. In this way, the House was built on transmission, which is the most important factor of sustainability. We have been here for 176 years with a long-term vision and understand that to create the best Champagne we can offer, we must care for our environment, our people, our vineyards and our communities. As Champagne comes from nature, looking after the planet is our way of...