
How do Positive Luxury brands value and respect nature?
In our recent biodiversity webinar, we were joined by Dr Helen Crowley from Conservation International and Kristin Rechberger from Dynamic Planet to discuss how the value businesses place on our land and oceans will be critical to their survival in the future. Positive Luxury brands have been certified with the Butterfly Mark because of their ongoing commitment to sustainability and the exemplary work they are doing to have a positive impact on the world. We asked some of our brands what respecting nature means to them and their business: Respecting nature means… Respecting nature means an enduring connection to nurture life on The Macallan Estate, so it flourishes for generations to come. Our Estate on Speyside, Scotland, hosts a natural ecosystem, with the majestic River Spey winding through woodlands populated with 60,000 trees and more than 70 species of wildlife, birds and fish. Igor Boyadjian, Managing Director, The Macallan Respecting nature means two things to me. First, do no harm and work to repair harm that has already been done. Second, respect her wisdom. Mary Price, Founder of Ocean + Main Respecting nature means keeping it top of mind in all aspects of our daily lives. And, having the understanding that we are hosted by nature, not the contrary. Tina...