The Butterfly Mark is the luxury industry’s most prestigious certification, highlighting brands that are committed to having a positive impact on the environment and society. It provides confidence that a business is operating in line with international standards and best practices, whilst remaining innovative and striving to go beyond the ‘normal’ industry standards. To coincide with the launch of Positive Luxury’s upgraded certification process, we asked our brand community to share the impact that the certification process – and the award of the coveted Butterfly Mark – has had on their sustainability journey. To find out more about our certification process, please contact us Modern consumers want to see value in the products they buy. Being certified helped us to demonstrate our commitment to good environmental, social and ethical practices. Being certified simply helps the customer to recognise when a company has truly incorporated sustainability into their core practices or is simply “greenwashing”? Being certified is not a one-time thing. The dialogue and the continuous exchange with other sustainable and purpose driven brands makes us improve for even better practices and keeps that topic on top of our mindset. Tessa Gerlach, Co-Founder of Elephant Gin At The Macallan, we hold our operations accountable to the highest independent standards. For over...