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Webinar: ‘Making it real’ with Baker McKenzie

  • Webinars
Webinar: ‘Making it real’ with Baker McKenzie

A conversation between Baker McKenzie‘s Alyssa Auberger, Global Chair of Consumer Goods & Retail Industry Group, and Christie Constantine, Director of Corporate Social Responsibility. This webinar helps us identify concrete actions brands can take in order to advance on the Sustainable Development Goals and make real progress towards achieving them by 2030.

Baker McKenzie webinar

WATCH IT HERE

ALYSSA AND CHRISTIE TALK ABOUT:

  • Consumers have been focused on sustainability for some time, and that trend has only gotten stronger. Consumers hold power over making or breaking a brand as use of social media has increased, and brands need to respond to this pressure.
  • Regulations around sustainability have also increased, although a uniform global regulatory position does not exist as of today. Brands need to be conscious of the regulations in place as they will likely become more stringent as time goes on.
  • The Sustainable Development Goals, adopted by world leaders at the United Nations Summit on 1 January 2016, are 17 interconnecting goals that address a number of global challenges, including those related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. The goals are intended to be achieved by 2030, and brands are beginning to take concrete, measurable actions in support of them and other voluntary sustainability initiatives.

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Written by - Tara MacInnis

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