Diana Verde Nieto, Young Global Leader – World Economic Forum and named Luxury Women to Watch in 2016, and Karen Hanton MBE, founder of toptable.com and named in the top 50 most inspiring women in tech, in Europe 2015, came together to create a legacy business that would help brands communicate their commitment to social good and environmental responsibility, and allow consumers to instantly recognise those brands they can trust.
Our ambition is to mobilize 2.5 billion wealthy consumers to buy better from brands that are doing better.
The trailblazing entrepreneurs combined their experience and knowledge to use technology to demystify sustainability and positively communicate a brands’ action directly to the consumer.
The company awards the Butterfly Mark, a unique interactive trust mark, to luxury lifestyle brands in recognition of their commitment to having a positive impact on people and the planet, providing wordless reassurance that a brand can be trusted.
When you buy online you can find the Butterfly Mark next to your favourite luxury products, or simply look here and if you don’t find it, ask why?