Positive Luxury’s mission is to inspire people to buy better and influence brands to do better. We do this by awarding the Butterfly Mark to luxury brands, as a guarantee of their commitment to an ongoing journey towards sustainability.
The Butterfly Mark is a registered trademark logo that identifies who is in our community of #brandstotrust. It is also uniquely interactive for the web. Clicking on the Butterfly Mark uncovers each brand’s Positive Actions,which represent their responsible business practices.
To earn this coveted trust mark, brands must pass a stringent annual assessment that examines sustainability from a holistic point of view, encompassing governance, social and environmental frameworks, philanthropy and innovation.
If you’re a consumer that cares… look out for the Butterfly Mark next time you’re shopping online and sign up to our newsletter for inspiration and advice on how to buy better.