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CLICK THE BUTTERFLY MARK TO DISCOVER THE BRAND’S UNIQUE POSITIVE ACTIONS
WASHED ASHORE HAS BEEN AWARDED THE BUTTERFLY MARK FOR THEIR MEASURABLE IMPACT AND COMPANY-WIDE COMMITMENTS TO SUSTAINABILITY
Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.
IMPACT AND COMMITMENT
ENVIRONMENTAL FRAMEWORK – CONSCIOUS DESIGN
Washed Ashore products are made from 100% recycled precious metals and pearls coming from natural unbleached and undyed japanese akoya keshis.
The brand has selected one supplier, which is SCS certified for 100% recycled fine metals and as a green refinery, to process, refine and repurpose in house the gold and silver – so 100% of the metals are traced.
Suppliers and manufacturers were audited by a third party prior to their partnership with Washed Ashore, to ensure sustainable practices are maintained throughout all aspects of the business. All the brand’s partners are either certified or working toward certification.
ENVIRONMENTAL FRAMEWORK – PACKAGING
All packaging, office supplies and promotional items are made from 100% recycled material such as kraft paper. In addition, business cards and letters are printed with vegetable-based inks that, unlike regular inks, do not contain chemicals detrimental to the environment.
The Washed Ashore jewellery is packaged in 100% recycled cotton zipper pouches that are cut, printed and stitched in the US from US sourced materials.
Jewellery production sometimes requires the use of small plastic bags to avoid any scratching, tangling or mix ups of the pieces. The only plastic bags used by the brand are made of PLA, a bioplastic sourced from plants, as opposed to regular petroleum-based plastic, and are 100% compostable. There is no single use plastics or PVC within the company.
The tote bags are made from 100% recycled cotton. They are manufactured and printed in the US.
ENVIRONMENTAL FRAMEWORK – CARBON FOOTPRINT REDUCTION
Washed Ashore offsets the negative environmental impact of shipping and transportation through CarbonFund Foundation, which calculates how much emissions all these actions represent. The brand donates the related dollar amount which in turn is invested in carbon reduction projects such as renewable energy initiatives, reforestation or energy efficiency projects.
ENVIRONMENTAL FRAMEWORK – ENERGY USE REDUCTION
Energy use is taken into account at all levels of the business, with LED lights in the offices and shared knowledge through meetings and online content. The offices are equipped with LED lights. The brand educates its employees about energy conservation through internal meetings and sustainability tips posted online.
SOCIAL FRAMEWORK – WORKING CONDITIONS
All suppliers and partners of the brand are ethical businesses that offer equal opportunity employment, fair wages and safety standards. The brand’s overseas partner factory is female co-owned and employs more females than any average factory in the US.
COMMUNITY INVESTMENT – CHARITABLE PARTNERSHIPS
Washed Ashore was certified Green Business by the UN last year for their support to ocean conservation charities such as Heal The Bay and Coral Gardeners.
The brand participated in beach clean-ups in Southern California and collaborated on an exclusive collection where 10% of net profits were donated to Heal The Bay. Every year since the start of the collaboration, Washed Ashore has designed and donated numerous auction pieces of pearl and gold jewellery for their renowned annual gala “Bring back the beach”.
To support Coral Gardeners’ work in replanting corals in the reef along the island of Mo’orea, French Polynesia, the brand adopts corals on the behalf of their customers: customers can receive their own coral adoption certificate with any purchase of Washed Ashore jewellery.