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YOGA BENEFITS OFF THE MAT
Click the Butterfly Mark to discover the brand’s unique Positive Actions
Jota Kena has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.
Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.
IMPACT AND COMMITMENt
Every Jota-Kena jacket is packaged in a sustainable, reusable bull denim tote embroidered with the brand’s palm leaf logo and name on the sides. The brand’s swing tags are also made from recycled cardboard.
Jota-Kena’s denim is sourced from the only denim mill in the world to have received the EU Ecolabel and Nordic Swan Award. In addition, the denim mill recycles all water in manufacturing for other industrial uses.
Since Jota-Kena’s garments are made to order, the brand is able to operate on a zero-waste policy in-house. In addition, they use production cut-offs of their premium 100% cotton denim to create signature bucket hats.
FAIR LABOUR AND EQUAL PAY
After their first year spent working on product development from their studio in Cape Town, South Africa, the Swinford sisters moved to Turkey to be fully present in setting up production for their brand. They focused on building good relationships with their team and ensuring that the best practices are followed and value is placed on every person involved in the brand’s processes.
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