At Positive Luxury’s Autumn Open House our CEO, Amy Nelson-Bennett, hosted a panel discussion on leading sustainable luxury and how to build trust with consumers. The panel featured Hannah Phang,…
…play an important role in every consumer’s purchase decision. Consumers are remaining extremely brand conscious, supporting brands not just for the product itself but also the philosophies and values that…
…for gradually educating consumers who expect quick fixes. Engaging with consumers: Consumers are increasingly drawing on multi-sensory treatments for their skin and applying beauty products in slow and methodical ways…
…practices. How important is transparency around sustainability initiatives to consumers? Essential. Consumers demand accountability and informed choices. Clear reporting, like carbon labelling and sustainability reports, builds trust and prevents greenwashing. …
…development and expansion. Have you noticed any difference in the attitude towards sustainability from African luxury consumers? African luxury consumers are the most sophisticated consumers on the continent – their…
…that impact, and why. Whether this is via influencer campaigns, media mentions or owned media channels, omni-channel marketing strategies are driving fashion-focused consumers today. However, as this new consumer…
…consumers than ever before who are demanding greater transparency of products and value chains. It is estimated, roughly 60% of consumers are more inclined to buy products that have a…
…to make environmentally-driven choices, consumers are drawn to products that strategically use these eco buzzwords. Then, by purchasing these seemingly responsible products, consumers often think that they are doing their…
…Luxury wanted to help businesses get started on their sustainability journey, while the Butterfly Mark was developed to signal brands which consumers could trust. These ideas aligns very closely with…
…us all as consumers to buy better. Your vision is to Disrupt, Inspire and Educate. Can you tell us why these are core to your brand? These are…
… According to Penn State it takes 9,982 gallons of water to make one pair of jeans. A move to virtual over physical consumption, where consumers choose to buy jeans…
…see succeed – for the good of the jewellery and diamond industry, its consumers, and Tracemark’s founders who spent over two years developing their Transparent Tracking System software. Not only…
…consumers to take responsibility for their impact. Victor has a fully dedicated carbon offset team which closely monitors the CO2 tonnage offset on a monthly basis. In the first six…
…protecting people’s health, clothes and the environment, and they have already partnered with many brands, like Reformation and Hugo Boss, and hope to educate consumers and brands by encouraging them…