In 2012, Biotherm built the Water Lovers initiative, a program to minimize Biotherm’s impact on water and aquatic life and contribute towards the protection of important marine areas. The initiative’s mission is a source of inspiration that is integrated throughout the brand at every level, internally and externally: ingredients, formulae for skincare products, packaging, consumer education and awareness, or philanthropy. Internally, Biotherm Water Lovers has developed a strong sustainable water plan, committed to more sustainable water use and environmental best practices in the production of existing and future products, from a minimum 90% biodegradability target for rinse-off formulas and 100% FSC certified cardboard packaging to introducing naturally-derived particles in our scrubs.
In 2017, Biotherm brought product sustainability to the next level with the launch of the brand’s first eco-designed WaterLover Sun Milk, respectful of aquatic life. This product was the result of seven years of research conducted by a team of 20 scientists.
BIOTHERM X MISSION BLUE
Biotherm collaborates with Mission Blue. Founded by the ocean’s greatest spokeswoman, Dr Sylvia Earle, Mission Blue is a global campaign to protect the unprotected ocean. As Mission Blue’s partner since 2012, Biotherm Water Lovers is actively contributing to protecting marine areas critical to ocean health and worthy of special protection, called Hope Spots.