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History denotes that crises are often followed by periods of reflection and development and, like aviation, the luxury industry is facing an extensive shake up in the coming months. Before anyone heard of Covid-19, experts were saying that our modern way of working isn’t sustainable long-term so, in some ways, the pandemic has served as...
BIOTHERM has been awarded the Butterfly Mark for their measurable impact and company-wide commitments to sustainability.
Want to learn more? Click on the interactive Butterfly Mark on your left and scroll through each Positive Action to read a short description of the brands efforts and achievements as verified by Positive Luxury. You will also be able to find the interactive Butterfly Mark online on the brands website, retailer and partner sites.
WATER LOVERS
In 2012, Biotherm built the Water Lovers initiative, a program to minimize Biotherm’s impact on water and aquatic life and contribute towards the protection of important marine areas. The initiative’s mission is a source of inspiration that is integrated throughout the brand at every level, internally and externally: ingredients, formulae for skincare products, packaging, consumer education and awareness, or philanthropy. Internally, Biotherm Water Lovers has developed a strong sustainable water plan, committed to more sustainable water use and environmental best practices in the production of existing and future products, from a minimum 90% biodegradability target for rinse-off formulas and 100% FSC certified cardboard packaging to introducing naturally-derived particles in our scrubs.
In 2017, Biotherm brought product sustainability to the next level with the launch of the brand’s first eco-designed WaterLover Sun Milk, respectful of aquatic life. This product was the result of seven years of research conducted by a team of 20 scientists.
BIOTHERM X MISSION BLUE
Biotherm collaborates with Mission Blue. Founded by the ocean’s greatest spokeswoman, Dr Sylvia Earle, Mission Blue is a global campaign to protect the unprotected ocean. As Mission Blue’s partner since 2012, Biotherm Water Lovers is actively contributing to protecting marine areas critical to ocean health and worthy of special protection, called Hope Spots.
BIOTHERM X TARA OCEAN FOUNDATION
In 2018, Biotherm announced its partnership with Tara Ocean Foundation to financially support their efforts and research projects. Since 2003, the French non-profit organisation collaborates with international scientific institutions to study and understand the impact of climate and ecological change on the ocean and is committed to make preservation of the oceans a common responsibility for all of us. Thanks to Biotherm’s support, Tara Ocean Foundation will be able to better understand the evolution of coral reefs in the context of climate and demographic changes.
The partnership with Tara Ocean Foundation adds a new milestone to the brand’s sustainability commitment.
You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.
