As part of Butterfly Week 2026, Ron Matusalem marks a significant milestone with the launch of Enigma French Oak – the first bottle in its portfolio to carry the Butterfly Mark on its neck. More than a new expression of the brand’s celebrated Enigma range, the release represents a visible commitment to responsible luxury, aligning independently verified sustainability with the brand’s identity. We spoke with Ron Matusalem about the inspiration behind Enigma French Oak, why the Butterfly Mark now appears on the bottle itself, and how the brand is embedding sustainability and transparency into its craft as it looks to the future.
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Can you tell us about the new Enigma French Oak and why you chose to display the Butterfly Mark on the bottles?
Enigma French Oak represents a refined new expression within the Enigma range, a collection that brings together more than 150 years of mastery in the art of ageing and selecting the world’s finest woods. This French oak expression introduces a distinctive profile and story, shaped by ex-Bordeaux barrels, which impart depth, elegance and complexity. The result elevates the ritual of sharing and toasting with a spirit of exceptional smoothness, crafted for moments of contemporary sophistication. This launch also marks an important milestone for the brand, as it is the first Matusalem product to feature the Positive Luxury Butterfly Mark on both the bottle neck and the giftbox, symbolising our commitment to responsible luxury and continuous improvement.
How did sustainability considerations influence the product and packaging, beyond the inclusion of the Butterfly Mark itself?
Sustainability considerations are embedded in Ron Matusalem’s broader operational and product development approach. Across our portfolio, we prioritise responsible sourcing, working with suppliers that meet strict ESG and waste management standards and comply with international safety and environmental regulations. In parallel, we are continuously working to reduce the environmental impact of our packaging by optimising materials and limiting the use of virgin resources while maintaining the quality expected from a premium spirits brand. These commitments guide the development and presentation of all our products and align with our long-term sustainability roadmap.
In an era of greenwashing, how does the Butterfly Mark help reassure consumers that your commitments are genuine?
In a market where consumers increasingly seek traceability and transparency – not only in the products they purchase but also in the brands they choose to engage with – the Butterfly Mark helps ensure that our commitments extend beyond aspirational statements. Instead, they are embedded within a measurable framework that promotes accountability and continuous improvement. For Matusalem, displaying the Butterfly Mark sends consumers a clear and credible signal: we are not only committed to building a better future for all, but our sustainability journey has also been independently assessed against rigorous ESG+ standards.
Looking forward, what is your immediate focus for creating positive change as a brand?
As a fifth-generation family company, Matusalem views sustainability as a long-term responsibility – one that protects its heritage while helping shape the future of responsible luxury for generations to come. Key priorities include enhancing transparency across the supply chain, reducing packaging materials, and investing in education and development within the communities connected to its employees.
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