We are delighted to unveil the shortlist for Beauty Business of the Year at the Positive Luxury Awards 2026. Selected from an exceptional pool of entries, these businesses demonstrate what responsible sustainability leadership looks like in today’s beauty industry. Discover more about our shortlisted Beauty Business of the Year nominees, and hear directly from the businesses below. Winners will be announced on 23 April.
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AYUNA
AYUNA · Less is Beauty is the Spanish, luxury skincare brand pioneering the Well·Aging and Mental Beauty movements. Founded in 2017, AYUNA was born from the conviction that the world does not need more beauty products, but rather better ones. At the heart of the brand lies the philosophy of “Less is Beauty” – a minimalist, conscious approach that eliminates the unnecessary while amplifying performance. This is complemented by “More is You,” a call to authenticity, self-acceptance, and intentional living. AYUNA believes that beauty is about living transparently, radiating confidence and promoting a positive internal dialogue reflecting outward wellbeing and self-respect
INLIGHT BEAUTY
Inlight Beauty is a Cornish-based organic beauty brand creating artisan, scientifically formulated skincare. Combining quantum physics principles with traditional production methods, the brand crafts products that work in harmony with the skin’s natural processes. An early adopter of slow beauty, Inlight’s innovative, environmentally conscious approach means minimising waste, water and packaging – using organic ingredients as well as green energy, whilst retaining artisan production. They strive to prove that premium products can indeed be sustainable and kind to both skin and the environment.
“We are truly honoured to be shortlisted as one of Positive Luxury’s Beauty Businesses of the Year. This recognition is far more than an accolade; it is a meaningful affirmation of the standards we hold ourselves to every day. It reflects the depth of our commitment to ethical sourcing, environmental stewardship and measurable impact across our entire value chain. In today’s evolving definition of luxury, true value is no longer defined by artistry and exclusivity alone, but by accountability. The Butterfly Mark stands as an independent symbol of trust, signalling that our materials are consciously and responsibly sourced, our supply chains are ethical and traceable, and our environmental footprint is continually assessed and improved. It offers our community reassurance that every decision we make is guided by purpose as much as care. Being shortlisted strengthens our resolve. It validates years of thoughtful formulation, responsible production and long-term investment in doing business the right way. For us, this recognition represents both progress and momentum, inspiring us to continue raising the bar for what sustainable luxury can and should look like within the beauty industry.”
MEDIK8
Medik8 is a British-born, science‑led skincare brand revered for its clinical performance and innovation in anti‑ageing. Founded in 2009 by UK scientists, the brand builds its formulas around proven actives, with a clear philosophy that prioritises effective, evidence‑driven results without compromise. Certified B Corp and vegan, Medik8 marries rigorous research with more ethical and sustainable practices, delivering professional‑grade skincare that’s both expert‑commended and widely loved for tackling the visible signs of ageing with integrity and purpose.
NYITA
NYITA is a British luxury beauty brand that champions a deeply ethical and nature‑centric approach to wellbeing. Founded by Rebecca Jaquest, it is built on uncompromising sustainability – from using only 100 % organic, hand‑sourced botanical oils to transparent ingredient lists with no hidden synthetics, GMOs or petrochemicals. Every product is crafted in‑house with regenerative farming partners, avoiding ingredients that harm plants or ecosystems, and 10% of profits are channelled back into initiatives that benefit the environment and farming communities.
“For NYITA to be shortlisted for Beauty Business of the Year by the leading sustainability experts in the global luxury industry is incredible. We’re SO grateful for the recognition that an authentic originator of modern luxury fragrance can have a purposeful impact beyond brand & business.”
Winners will be announced in April
DISCOVER THE FULL SHORTLIST
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